Freelancer profile translated to English.
Back to original languageAbout Charlie
Hello đ My name is Charlie,
I am an SEO & GEO Consultant specializing in web writing and content optimization.
I help businesses gain visibility on Google and response engines (AI) through high-performing, structured, and results-oriented content.
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đŻ My goal
Implement concrete and measurable actions:
â improve your ranking
â generate qualified traffic
â convert that traffic into results
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đ Areas of expertise
đč SEO & GEO (Search + AI)
âą On-site optimization (structure, tags, internal linking)
âą Semantic & content strategy
âą Optimization for response engines (GEO / LLM SEO)
âą Action-oriented SEO audit
âą Performance monitoring
đč SEO Web Writing
âą Optimized blog articles
âą SEO pages (landing pages, service pages)
âą Optimization of existing content
âą Editorial structuring
đ Local SEO
âą Google Business Profile optimization
âą Local visibility strategy
âą Local pages & reviews
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âïž WordPress (SEO support)
âą SEO configuration (RankMathâŠ)
âą Technical & performance optimization
âą Implementation of optimizations
(I no longer work on complete website creation, but I can put you in touch with competent web agencies)
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đ References
I have had the opportunity to work on SEO, content, and digital strategy projects for brands such as:
Club Med, Hertz, Galeries Lafayette, Allianz Trade, BPI France, Showroomprivé, Puy du Fou, Fnaim, Manutan, O2, as well as several SMEs and startups.
đ My interventions mainly focused on:
âą the creation and optimization of SEO content,
âą improving rankings,
âą and implementing high-performing editorial strategies.
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đĄ My way of working
âą No unnecessary audits
âą Prioritization of quick wins
âą Direct implementation possible
âą Measurable results
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đ© Contact
Available to discuss your needs and propose concrete actions quickly.
French
Native or bilingual
English
Fluent
Can work on-site
Orléans (up to 50km), Paris (up to 50km), Rennes (up to 50km), Tours (up to 50km), Nice (up to 50km)
Experience
- ads-COMEditorial and Communication Marketing ManagerCONSULTING AND AUDITSFebruary 2026 - Today (4 months)OrlĂ©ans, FranceWebmarketing Department (70% of my tasks):â Overall management of content and websites (webmastering: updates, daily maintenance...);â Creation of content optimized for natural referencing (SEO/GEO);â Creation of content optimized for social networks (SMO);â Setup of reports and summaries;â Operational support to the Project Managers of the Webmarketing Department and the Webmarketing Manager;â Work on Drupal, WordPress, Prestashop, Shopify;â Analysis and reporting via Google Analytics / Matomo, Ahrefs / SEMrush.Communication Department (30% of my tasks):â Preparation and monitoring of the strategy (meetings, action plan, roadmaps and monitoring);â Operational implementation of the communication strategy (e-mailing, newsletters via Brevo/Mailchimp);â Creation of landing pages and web content;â Production of social media content (agency posts, editorial calendar);â Internal communication (15%: agency life newsletter...);â External communication (85%: content on social networks and website (landing pages), e-mailing, white papers, webinars...).Other various tasks:â Advertising campaigns: Google Ads, Microsoft Ads, Facebook Ads, etc;â Data tracking.Clients supported since February 2026: Hertz, Thrifty, Rent a Car, CPOURNOUS, Michel Creuzot...Tools used:- Office Suite: Word, Excel, PowerPoint, Google Drive;- CMS: WordPress, Drupal, Contentful;- Analytics: Google Tag Manager, Google Analytics, Matomo, Looker Studio;- Emailing: Brevo;- SEO: SE Ranking;- Social media: LinkedIn Ads, Facebook Ads, Buffer.
- PRIMELISContent StrategistCONSULTING AND AUDITSJanuary 2025 - December 2025 (11 months)OrlĂ©ans, FranceProject Managementâ Global oversight of client projects and framing of collaborations on content marketing aspects;â Facilitation of framing meetings (internal and client kick-off);â Presentation of the methodology and understanding of client expectations;â Development and monitoring of editorial and creative schedules;â Maintenance of a client editorial board listing all content produced;â Supervision of content production (blog articles, category pages, navigation and transactional pages, landing pages, white papers, social media posts..);â Monitoring of strategy and measurement of results;â Development and presentation of client reports;â Creation of summaries on actions taken and their impact.Content Strategy & SEOâ Keyword research and semantic analysis (SEMRush, Monitorank, Occurus);â Development of editorial briefs and strategic recommendations for the Content Marketing strategy;â Coordination with Primelis' SEO, Paid, and Creative teams to optimize client strategy;â Monitoring and application of content marketing trends.Content Production & Integrationâ Creation and validation of content in compliance with SEO and branding expectations;â Selection and management of external service providers (writers, graphic designers, videographers);â Review, optimization, and integration of content into client back-offices (AEM, WordPress, Drupal, Contentools..).Client Relations & Internal Monitoringâ Ensure client relations throughout the projects (emails, calls, video conferences);â Send regular updates on project progress;â Weekly and monthly internal reporting.Commercial Managementâ Monitoring of purchase orders;â Assistance in the commercial management of Sales teams;â Creation of commercial proposals (HubSpot, Dolibarr).Tools used: Gmail, Trello, Asana, Google Drive, Google Calendar, AirOps, Slack, Monday, Antidote, Copyscape
- HasknContent StrategistCONSULTING AND AUDITSNovember 2023 - December 2024 (1 year and 1 month)OrlĂ©ans, Franceâ Overall management of client projects;â Creation of briefs and editorial/creative schedules;â Supervision of the entire production chain;â Monitoring of strategy and measurement of results;â Ensure client relations throughout the projects (emails and calls/video conferences);â SEO: keyword and topic research for content to be produced, semantic audit;â Discussion, reflection, and development with SEO & SEA consultants at Primelis regarding the client strategy to adopt;â Develop quotes and invoices.Clients supported from 2023 to December 2025: Buffalo Grill, Club Med FR & BE, Sofidy, KparK Energies, Safti, Dodo, Drouault, Anne de SolĂšne, Edouard Denis, Philip Morris France / Veev Vape, Pin Up Secret, SolarBox, Syndic One, Sergic, O2, Saint-Gobain Glass, Vacances Bleues, Group Digital, HomeServe, Carmignac, Sport DĂ©couverte, Krys, Collectif des Lunetiers, Celio, Galeries Lafayette, MOB Outillage, Mondelin, Invicta, Blancheporte, Slack, Eden Park, Allianz Trade, Avenir Mutuelle, Marignan, Hubspot, We Invest, AGIPI, FreeStyle Abbott, Move'N See, Ovoyages, Dentego, Umiami / Swap Food, Vetalia, Sevetys, BPI France & Communities, FNAIM, Racine CarrĂ©e, DiliTrust, Certina, Workday, Proxiserve, Speedy, ShowroomprivĂ©, Impulse Nutrition, Manutan, Inmotion HostingâŠTools used: Gmail, Trello, Google Drive, Google Calendar, SEMRush, Occurus, SharePoint, AEM, WordPress, Slack...
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Education
- Master in Sales MarketingIAE Angers2022đ Master 1 : (S1 = 13.667/20 / S2 = 15.324) Gestion de projet ; MĂ©thodologie de recherche ; Entrepreneuriat ; Exploration, analyse et modĂ©lisation de donnĂ©es sous excel ; Marketing digital et Ecommerce ; Communication 360° ; Search marketing - Etre visible sur internet ; Social marketing ; Marketing mutualisĂ©s ; StratĂ©gie de communication intĂ©grĂ©e ; MĂ©dias sociaux ; WordPress ; Informatique: Tableaux bord, reporting ; Comportement du consommateur ; MĂ©thodes qualitatives et quantitatives ; Revenue Management ; CRM ; Digital et E-commerce ; Ethiques des affaires ; Anglais pour le marketing. đ Master 2 : (S3 = 14.113/20 / S4 = 14,35/20) Programmation ; Analyses donnĂ©es marketing ; Datavisualisation ; Webanalytics ; Etudes en ligne ; Gestion de projet ; Conduite du changement ; Mener un projet d'Ă©tudes marketing ; StratĂ©gie de la marque et communication digitale ; Marketing expĂ©rientiel / direct & email ; Droit de la communication ; StratĂ©gie crosscanal ; Marketing mobile ; Anglais.
- Bachelor's Degree in Economics and Management - Major in Management - OptionUniversity of OrlĂ©ans2020đ Licence 3 : (13.52/20) Marketing opĂ©rationnel ; Marketing international ; Ethique et marketing ; Etudes de marchĂ©, Analyse de donnĂ©es marketing ; Distribution et marchandising ; StratĂ©gie de communication ; Gestion de la production et de la qualitĂ© ; Management de projet ; Management et dĂ©veloppement des compĂ©tences ; Droit du marketing ; Droit des sociĂ©tĂ©s ; Base de donnĂ©es ; SystĂšme d'information et mĂ©tiers ; ThĂ©orie des organisations ; Anglais đ Licence 2 : (10.213/20) Droit des contrats ; Droit des affaires ; Droit du travail ; Droit fiscal ; Introduction au droit fiscal ; Introduction au marketing ; Introduction au management stratĂ©gique ; Introduction Ă la GRH ; Marketing stratĂ©gique ; ComptabilitĂ© financiĂšre ; ComptabilitĂ© de gestion ; Analyse comptable et financiĂšre ; Sociologie et psychologie sociale ; Informatique ; Anglais ; Espagnol
Certifications
- Recruit, Select, Integrate and Retain Your EmployeesVitruve Concept2025
- Management & Leadership - Integrating team management into professional activityVitruve Concept2025