Freelancer profile translated to English.

Description

Integrating digital at the heart of your growth

For over eight years, I have been supporting SMEs and mid-cap companies on a key issue:integrating digital as a true pillar of their business strategy.

My approach goes beyond traditional marketing actions: it involves understanding your customers, knowing who they are, how to speak to them, and how to reach them effectively through digital channels. This includes not only acquisition and brand awareness but also optimizing your sales process with tools like CRM or digital engagement strategies.

However, integrating digital is not limited to a strategy; it also involves supporting your teams so they can adopt these new tools and ways of working, ensuring that digital transformation is effective and sustainable.

Thanks to my experience in France, Belgium, and Canada, I adopt a critical and broad perspective, far from purely local approaches. This allows me to identify what truly works and adapt international best practices to your market.

**The objective is simple**: to ensure that digital is not a separate element, but an inherent part of your company, your processes, and your overall strategy.

Method

✔ Analysis & Diagnosis: In-depth evaluation of your digital positioning, your audience, and your market.

✔ Tailored Strategy: Definition of a digital action plan aligned with your business objectives and organization.

✔ Implementation & Optimization: Deployment of best practices in SEO, SEA, CRM, acquisition, and automation.

✔ Training & Support: Awareness-raising and skill development for your teams to ensure effective adoption.

✔ Monitoring & Performance: Measurement of results, strategic adjustments, and management to maximize your digital impact.

Recent references: AGC Automotive, The Little Gym, Ciaco, Silac, ESGIM

📩 Need to optimize your digital strategy?

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Louvain-la-Neuve (up to 50km)

Brightwall
Co-founder
January 2017 - Today (9 years and 7 months)
Mont-Saint-Guibert, Belgium
We help companies integrate technology into their daily operations to support their growth. We create websites and web applications that allow our clients to strengthen their online image, offer new features to their customers, and optimize their internal processes.
Union Wallonne des Entreprises
Member of the Youth Committee
November 2021 - Today (4 years and 9 months)
Ottignies-Louvain-la-Neuve, Belgium
Advisory board for young business leaders, a forum for reflecting on the perspectives of the new generation of entrepreneurs on major issues impacting Walloon businesses, such as ecological and energy transitions, employment, innovation, new governance models, digital transformation, etc. It also serves as a networking, exchange, sharing, and support platform for entrepreneurship and economic development in Wallonia.
RIFE (Réseau International Francophone des Entrepreneurs)
President
May 2017 - Today (9 years and 3 months)
A network of French-speaking entrepreneurs worldwide to enhance the economic development of businesses and their societal impact. In one year: We have established a presence in 17 countries and 4 continents. As President of RIFE, I have the opportunity to meet business leaders from around the globe. I am primarily responsible for relations with institutional and private partners to ensure RIFE is a significant player in French-speaking entrepreneurship. I am committed to working with the diverse cultures and practices that surround us.