Freelancer profile translated to English.

Description

Operating in the B2B SaaS sector for almost 7 years, I have developed real expertise in product messaging. Thanks to my hybrid background, I have extensive knowledge of sales and marketing activities, always from a project perspective. My goal: to understand the prospect and create relevant, convincing, and useful messaging for the sales, marketing, and product teams.

Multi-disciplinary, I can work on a wide variety of projects, both strategic and operational, in the field of product marketing:

- Conduct user research

- Perform competitor benchmarking

- Consider market positioning

- Conduct user/buyer research

- Build a product's argument-based messaging

- Write sales enablement tools and documents

- Write technical documentation

- Design an acquisition strategy

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

XXII
Product Marketing Manager
SOFTWARE PUBLISHING
January 2022 - Today (4 years and 5 months)
Paris, France
- Market research: redesign and maintenance of the ecosystem file, competitor monitoring
- Buyer/User research: conducting internal (CSM) and external (clients) interviews, summary document, internal needs reporting workshops (roadmap prioritization)
- Messaging: creation of positioning and messaging (client needs, XXII solution, benefits) for a new product
- Enablement: training sales and marketing teams on messaging
- Marketing content creation: sales presentations (clients, trade shows, partner events), product sheets, website product pages, product videos, use cases, newsletters (internal, external), battlecards
- Technical documentation creation: technical memos, user guides, release notes
- Go to market: supervision of quarterly new version releases
Product Marketing Sales enablement buyer persona User Research Content Writing Content Creation Go-to-market Strategy
Lettria
Development Manager
SOFTWARE PUBLISHING
April 2021 - September 2021 (5 months)
Paris, France
- Mailing: segmentation, email writing, process automation, performance tracking, weekly adjustments (results: 900 emails, 47% open rate, 5% response rate, 10 appointments generated)
- Sales: project scoping (needs, organization, timing), technology presentation, prospect follow-up
- User research: questionnaire preparation, contact initiation, interview conduction (30+), creation of a summary document
- Strategy: competitor benchmarking, analysis of successful big data companies, brainstorming sessions for market repositioning
- Content: definition of a strategic roadmap, organization of a webinar with a partner (scoping meeting, presentation writing)
Sales Content Marketing Outbound Marketing Benchmark Positioning Strategy Business Strategy Positioning
Junto
Account Strategist
CONSULTING AND AUDITS
July 2020 - January 2021 (6 months)
Boulogne-Billancourt, France

- Strategy: creation of acquisition plans for different types of prospects (B2B, B2C, e-commerce, lead generation), calculation of financial projections, collaboration with Junto media experts, audit of prospect advertising accounts (Google Ads, Facebook Business Manager)
- Sales: project scoping (objectives, budget, timing), creation and presentation of the proposed strategy, follow-up (reminders, negotiation, identification, resolution of blocking points), drafting contracts and purchase orders, signing
- Results: 25 days signed (MRR: €21K)
Sales Acquisition Strategy Traffic Acquisition SEO Customer Acquisition