Freelancer profile translated to English.
Back to original languageAbout Charles
Your digital strategy isn't delivering what it should. Your CRM, data, and acquisition teams aren't speaking the same language. Your digital and business projects are progressing slower than expected. This is exactly where I come in.
For 3 years at **Philip Morris International**, I led the digital strategy for the launch of cigarette alternatives (e-commerce, CRM, data, acquisition, and customer experience), managing a team of 7 experts in one of the most highly regulated environments in the world. Before that, I supported large corporations on their digital transformation and growth projects at **Square Management**.
In parallel, I founded **Asteos Partners**, a network of 15 independent experts specializing in insurance and wealth management, which I built from scratch: strategy, recruitment, structuring, partnerships, and business development.
Today, I work on consulting assignments 1-2 days a week, acting as a sparring partner or advisor to management teams seeking strategic, pragmatic, and results-oriented support.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Asteos PartnersPresident & FounderCONSULTING AND AUDITSNovember 2024 - Today (1 year and 7 months)Paris, FranceFounder and President of Asteos Partners, an MLM network of 15 independent experts specializing in insurance and wealth management.I built the project from A to Z, from strategy definition to operational execution: recruitment of experts, structuring the model, implementing tools and methods, training and managing the network, as well as overseeing business development.I also developed strategic partnerships with insurers, banks, and asset management companies to support growth and enhance the network's offering.
- Philip Morris InternationalDigital Manager - E-commerce, CRM, Data & AcquisitionRETAIL (LARGE RETAILERS)December 2020 - February 2024 (3 years and 2 months)Paris, FranceLed the digital strategy for the launch and development of alternatives to cigarettes (reduced-risk products).Managed all growth levers: e-commerce, CRM, data marketing, acquisition, and customer experience — in one of the most highly regulated environments in the world.Managed a team of 7 digital experts.Some concrete results:E-commerce
- Launched 3 e-commerce sites for 3 group brands (from strategy to go-live).
- Achieved 20% of total revenue through the web channel, exceeding set objectives.
- Deployed +3 monthly marketing operations in a highly regulated framework (legal validation + systematic board approval, strict advertising restrictions).
CRM- Deployed a CRM strategy for +300,000 active customers.
- Improved retention rate by 15 points for the core segment.
- Increased engagement rate by +25% for automated customer journeys.
- Advanced behavioral segmentation (+15 criteria) enabling personalization at scale.
- Square ManagementSenior Consultant Digital & TransformationCONSULTING AND AUDITSOctober 2017 - December 2020 (3 years and 2 months)Paris, FranceSupported large corporations in their digital transformation and organizational evolution projects, with assignments covering digital strategy, change management, data, and transformation program management.Involved in topics related to customer experience, journey optimization, data governance, and the implementation of new tools and operating models.Coordinated business and operational stakeholders, facilitated scoping workshops, and monitored strategic projects in complex and international environments.
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Education
- Grande École ProgramAudencia Nantes School of Management2015Master degree
- Business Administration and ManagementTaylor's University Sdn Bhd2014Business Administration and Management