Charles Simpson

As a senior digital entrepreneur, I have founded and developed several companies over more than fifteen years of experience, consolidating in-depth expertise in data analysis. My know-how ranges from the design of high-performance dashboards (monitoring margins, Google Ads and Bing advertising campaigns, Google reviews) to the optimization of lead management and call center performance tracking.

I have also conducted strategic market share analyses and participated in the implementation of specific infrastructures for the funeral sector (funeral homes, crematoriums, funeral parlors). In parallel, I have developed expertise in several sectors: senior residences, nursing homes, funeral homes, senior equipment, and hospitality. My experience in investment banking has allowed me to broaden my portfolio and acquire a transversal vision, making me open to other sectors.

Passionate about artificial intelligence and predictive data analysis, I constantly monitor the latest advancements in the field. I integrate these innovations into my projects by leveraging generative AI tools like ChatGPT and Claude: analyzing consumer needs, automating processes, aiding decision-making, and refining digital strategies. My pragmatic approach to AI allows me to derive real added value, serving performance and innovation.

In this dynamic, I have launched about twenty projects for several clients in the hospitality and funeral sectors.