Charles Simpson

As a senior digital entrepreneur, I have founded and developed several companies over more than fifteen years of experience, thus consolidating in-depth expertise in data analysis. My know-how ranges from the design of high-performance dashboards (monitoring margins, advertising campaigns on Google Ads, Bing and Facebook, Google reviews) to the optimization of lead management and call center performance monitoring.

I have also conducted strategic market share analyses and participated in the implementation of specific infrastructures for the funeral sector (funeral homes, crematoriums, funeral parlors). In parallel, I have developed expertise in several sectors: senior residences, nursing homes, funeral homes, equipment for seniors, hospitality. My experience in investment banking has allowed me to broaden my portfolio and acquire a cross-functional vision, making me open to other sectors.

Passionate about artificial intelligence and predictive data analysis, I am constantly monitoring the latest advances and trends in the field. I integrate these innovations into my projects, particularly by using tools like ChatGPT to optimize consumer needs analysis, automate certain processes, and refine digital strategies. My pragmatic approach to AI allows me to derive real added value, by putting it at the service of performance and innovation.

In this dynamic, I also manage Data Impromptus (data-impromptu.com), a blog dedicated to predictive data analysis. I share my thoughts, studies, and concrete cases on the impact of data in decision-making and the optimization of digital and operational strategies.