Freelancer profile translated to English.

Description

Here are the missions I have carried out during my 8 years of experience (including the last 3 years in an agency).

- Audit of tracking reliability

- Implementation of analytics tools: GA4, Piano, Matomo, Piwik Pro

- Creation of tagging plans and user acceptance testing

- Tag Management including media tags: GTM (client-side and server-side), TagCommander

- Data visualization / Dashboard: LookerStudio, BigQuery, Supermetrics

- GDPR compliance with CMP installation (+ConsentMode v2)

- CRO analyses: ContentSquare, Hotjar, MS Clarity

- TMA support

I am now offering these services as a freelancer. Do not hesitate to contact me for any information.

Languages

Workplace preferences

Remote only

Primarily works remotely

Empirik
Analytics Consultant
July 2021 - Today (4 years and 11 months)
Lyon, France
mdf commerce
Analytics Specialist
February 2021 - May 2021 (3 months)
Montreal, QC, Canada
CrakMedia
Digital Performance Analyst
September 2019 - November 2020 (1 year and 2 months)
Quebec City, QC, Canada

- Continuous analytics setup for websites and landing pages
- Creation of several dashboards for clients
- Conducting A/B tests to optimize conversion rate
- Weekly presentations to the executive committee
- Support for mediabuyers (affiliate platform: Crakrevenue)

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(Ex ESG MS) school member of the CGE, state-recognized Bac+5 degree, Master's grade, AMBA, Digital Business specialization
PSB Paris School of Business
2015
(Ex ESG MS) école membre de la CGE, diplôme Bac+5 visé par l'Etat, grade master, AMBA, spécialité Digital Business
Bachelor of Arts
Edinburgh Napier University
2013
B.A in Business Management

Charles Silvestre

Consultant analytics GTM GA4 Matomo Piano CRO Data