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Charles SilvestreCS

Charles Silvestre

Consultant analytics GTM GA4 Matomo Piano CRO Data

€500/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Charles

Here are the missions I have carried out during my 8 years of experience (including the last 3 years in an agency).

- Audit of tracking reliability
- Implementation of analytics tools: GA4, Piano, Matomo, Piwik Pro
- Creation of tagging plans and user acceptance testing
- Tag Management including media tags: GTM (client-side and server-side), TagCommander
- Data visualization / Dashboard: LookerStudio, BigQuery, Supermetrics
- GDPR compliance with CMP installation (+ConsentMode v2)
- CRO analyses: ContentSquare, Hotjar, MS Clarity
- TMA support

I am now offering these services as a freelancer. Do not hesitate to contact me for any information.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Empirik
    Analytics Consultant
    July 2021 - Today (4 years and 11 months)
    Lyon, France
  • mdf commerce
    Analytics Specialist
    February 2021 - May 2021 (3 months)
    Montreal, QC, Canada
  • CrakMedia
    Digital Performance Analyst
    September 2019 - November 2020 (1 year and 2 months)
    Quebec City, QC, Canada

    - Continuous analytics setup for websites and landing pages
    - Creation of several dashboards for clients
    - Conducting A/B tests to optimize conversion rate
    - Weekly presentations to the executive committee
    - Support for mediabuyers (affiliate platform: Crakrevenue)

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Education

  • (Ex ESG MS) school member of the CGE, state-recognized Bac+5 degree, Master's grade, AMBA, Digital Business specialization
    PSB Paris School of Business
    2015
    (Ex ESG MS) école membre de la CGE, diplôme Bac+5 visé par l'Etat, grade master, AMBA, spécialité Digital Business
  • Bachelor of Arts
    Edinburgh Napier University
    2013
    B.A in Business Management

Skill set (18)

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