Charles Semmel

I founded Semmel Consulting to support professionals in real estate and hospitality in optimizing, structuring, and developing their business.

I work with:

- Individual owners wishing to monetize their properties in short or medium-term rentals

- Concierge services & aparthotels seeking to structure their business or improve their margins

- Real estate agencies transitioning to property management

- Startups & early-stage projects in the PropTech or TravelTech sector

Examples of missions:

- Comprehensive audit and repositioning of a real estate agency (website, team, tools, offering)

- Creation of a pricing, process, and distribution strategy for a seaside aparthotel

- Implementation of digitalization for concierge services (automations, PMS selection, client structuring)

- Support for owners wishing to sell or rent their properties internationally (France, Israel, Dubai)

Semmel Consulting allows me to bring a pragmatic, results-oriented approach, based on over 15 years of experience in short-term rentals, tech, and real estate investment.

As Head of Business Development for sibo, the PMS developed by Sweett, I contributed to the group's growth on two main axes:

– the expansion of the Sweett franchise network,

– the signing of new partners using our white-label solution (managers, concierges, rental operators).

My role goes far beyond customer acquisition:

I support each partner long-term with a strategic and operational approach. This includes:

- a complete audit of their business,

- personalized recommendations,

- the implementation of tools and processes to improve their profitability and operational efficiency.

My goal:

maximize the revenue, occupancy rate, and direct booking share of each partner, while optimizing the customer experience, distribution channels, and internal structure.

I co-founded Eretz Estate, a real estate agency specializing in assisting buyers and sellers, with a tailor-made approach and a strong commitment to service quality.

Main responsibilities:

- Creation and structuring of the agency

- Recruitment, management, and leadership of a team of 3 real estate agents and an intern

- Development and retention of a local and international client portfolio (buyers, sellers, investors)

- Implementation of the marketing and communication strategy (website, social media, sales materials)

- Establishment of strategic partnerships (developers, international agencies, property management)

This experience allowed me to strengthen my expertise across the entire sales cycle, team management, real estate communication, and business development in a competitive market.