Freelancer profile translated to English.
Back to original languageAbout Charles
My goal is to help brands develop their multi-platform social media strategy effectively and relevantly for their audiences, with a programming vision: thinking about the right content, for the right platform, at the right time.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- MANA.Social Media, Content & Digital Marketing StrategyJanuary 2025 - Today (1 year and 5 months)Paris, FranceAfter 9 years at Red Bull France developing the social media strategy and being the creative lead on all platforms: Instagram, Youtube, TikTok, I launched into the freelance adventure 6 months ago.My goal is to help brands develop their multi-platform social media strategy effectively and relevantly for their audiences, with a programming vision: thinking about the right content, for the right platform, at the right time.
- Red Bull FranceHead of Social Media StrategyJanuary 2016 - December 2024 (8 years and 11 months)Paris, FranceStrategic and creative lead on Red Bull's Managed platforms
- Creation and management of two Youtube channels, dedicated to recruiting and engaging the Hip-Hop audience in France: Red Bull Binks (570K subscribers) and the Gaming audience: Red Bull Checkpoint (131K subscribers)
- Creation and management of the brand's TikTok account dedicated to recruiting and engaging Red Bull's priority audiences (1.4M subscribers)
- Management and editorial lead on Instagram: Red Bull France (385K subscribers)
Direct management: 1 social media specialist. Supervision of 2 external community managers, responsible for managing the brand's social media platforms: Twitch, Twitter, Instagram and YoutubeOversight of the creative agency dedicated to producing ongoing content + constant search for creative partners. - BMW FranceSocial Media ManagerJanuary 2014 - January 2016 (2 years)Montigny-le-Bretonneux, France• Creation of the annual social media and influencer activation plan and definition of the associated budget for BMW France and BMW i France• Strategic thinking and development of quarterly recommendations: editorial, event-based, and media• E-PR activation, organization/production, and management of events for bloggers, automotive and lifestyle influencers
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Education
- Master of Mass Communication2 Panthéon2012Master 2 – Communication et Multimédia
- Master of Mass CommunicationISCOM2011Master 1 – Communication – Spécialité Marketing Services