About Charles
English
Fluent
French
Native or bilingual
Experience
- agency 360sea managerAUTOMOBILEMarch 2023 - January 2024 (10 months)Montréal, CanadaSEA/SMO campaign manager (google ads, meta, linkedin, bing ads)keyword, audience, content optimizationlead acquisition
- ADventoriCampaign Manager SeniorOctober 2018 - Today (7 years and 8 months)Région de Paris, France- Management of DCO campaigns (Renault, Médecins Sans Frontières) - Identification of the data flows attached to them - Technical configuration of the campaigns, their monitoring and management throughout the broadcast period - Regular exchange with the internal technical team, in order to optimize the campaign and the tools. - Coordination of projects with the various stakeholders linked to the campaign (creative agencies, media, publishers, adtech)
- VICE FranceAd OpsJanuary 2017 - October 2018 (1 year and 9 months)- Reception of technical elements for each campaign and verification for online implementation - Programming, optimization and monitoring of the delivery of video advertising campaigns broadcast simultaneously on VICE and partner offers via DFP (Google Publishers) - Monitoring of the smooth running of campaigns (adjustments...) and monitoring compliance with client KPIs - Daily communication with sales representatives - Technical monitoring with partners - Production and analysis of end-of-campaign reports - Management of special operations, Native Ad - Media Planning
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Education
- M1 & M2sup career - groupe inseec2011
- Professional Bachelor's Degree in Communication Activities and TechniquesIUT Marne La Vallée2009