Freelancer profile translated to English.
Back to original languageAbout Charles
👋 Web Analytics Consultant – Tracking & Digital Performance
👉 To discover my services and discuss your analytics challenges:webalyse.fr
With nearly 5 years of experience in web analytics, I support companies in the implementation, optimization, and reliability of their analytics systems, serving digital performance and decision-making.
Coming from diverse environments (company, agency, and now freelance), I work on complex projects in demanding sectors: construction, aviation, automotive, water management, banking, and bank cards.
My approach is based on end-to-end support, combining strategic vision, technical expertise, and continuous improvement.
My areas of expertise:
- In-depth analysis and understanding of business needs
- Client-side and server-side tracking integration
- Google Tag Manager server-side (sGTM) implementation
- Tracking configuration via Google Cloud Run
- Implementation and configuration of analytics solutions
- Design of clear, business-oriented reporting
- Performance optimization (CRO) through A/B testing
- RGPD & CNIL compliance
My goal:to provide reliable, actionable, and compliant data to effectively manage digital performance.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- SMILEWeb Analytics ConsultantDIGITAL AND ITOctober 2022 - November 2024 (2 years and 1 month)Paris, FranceOn assignment for various clients:VISA● Aggregation of data from the Visa website and mobile application on GA4 to analyze and compare the performance of different platformsSUEZ / AIRCALIN / VISA / INTERMER and others● Execution of several complete Analytics projects:○ needs assessment○ measurement plan / tagging creation○ tracking integration on the TMS○ analytics tool setup○ acceptance testing○ creation of customized reports to allow clients to monitor their site performance and facilitate subsequent tracking optimizationCAISSE DES DEPOTS● Contract with the "Caisse des dépôts" group to respond to various requests related to Matomo usage:○ Website creation○ Tracking optimization with event or segment creation○ Bug resolution on the interface● Configuration of analytics tools to comply with the consent mode and its implementation as desired by the business team and legal department
- SAINT-GOBAINWeb AnalystCIVIL ENGINEERINGSeptember 2021 - September 2022 (1 year)Paris, France● Execution of a complete analytics project (definition of KPIs to follow, creation of a tagging plan, tag implementation, reporting…) to optimize site performance● Implementation of A/B tests on the RGPD banner to optimize the opt-in rate● Analysis of an NPS campaign to define areas for improvement for customer experience● Maintenance of tagging plan consistency through documentation● Writing of a professional thesis on the purchasing journey:"The importance of the add-to-cart step in developing e-commerce strategies"● Regular monitoring of RGPD standard evolutions
- Paris Saint-Germain / PSGDigital AnalystSPORTSMay 2021 - August 2021 (3 months)Boulogne-Billancourt, France● Writing and updating content for the ticketing website● Monitoring campaign ROI on various partner sites using KPIs● UX optimization through A/B tests and regular site ergonomics audits
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Education
- Master 2 Data AnalyticsNeoma2022
- BBA Dual Degree (2 years in France & 2 years in English-speaking Canada)Neoma & Brock University (Ontario)2021
Certifications
- Client-side: Cramming for the user certification - ExpertAB Tasty2024
- Piano Analytics AdvancedPiano Analytics2024