About Charles
Key Skills:
- **Market Analysis**: Evaluation of market trends and consumer behavior to guide strategies.
- **Content Strategy**: Creation and management of engaging content to strengthen online presence and improve SEO.
- **Digital Marketing**: Management of social media campaigns, email marketing, and online advertising.
- **Branding**: Development and positioning of the brand to ensure a consistent and attractive image.
- **Performance Analysis**: Monitoring key performance indicators (KPIs) to evaluate campaign effectiveness and adjust strategies.
Services Offered:
- Development of tailor-made marketing plans.
- Audit of existing marketing strategies.
- Training and coaching for internal teams.
Why work with me?
- **Experience**: Over 6 years of experience in the sector, with a portfolio of satisfied clients.
- **Tailor-made**: Custom approach adapted to the unique needs of each client.
- **Results**: Track record of success in increasing sales and brand visibility.
French
Native or bilingual
English
Native or bilingual
Experience
- StartupBusiness Developer / Account ManagerOctober 2019 - Today (6 years and 8 months)Paris, France(Main clients: BackMarket, Ayni, Chance.co)From late 2019• Development: lead generation and qualification – creation ofsales processes: scripts and sales pitches (email and phone prospecting, project management)• Client Relations: Support new clients (needs/results), up & cross-selling• Communication: mailing, social media monitoring, multi-channel campaigns
- KyliaBusiness DeveloperJanuary 2019 - September 2019 (9 months)Paris, France• Marketing: global communication strategy and digital content feeding (social media and newsletters)• Sales: B2B negotiation and account follow-up (agreed KPIs)• Consulting: teaching and advice on structuring purchasing strategies (25 clients in portfolio)
- ManbowProduct ManagerJanuary 2017 - September 2017 (8 months)Paris, France• Product Orientation: determining the expectations of a premium clientele• Negotiation with intermediaries (suppliers, carriers) B2Band B2C (15 brands and over 100 points of sale)• Communication: participation in the overall marketing strategy (twopress campaigns per season), agile management of social networks
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Education
- Paris2024
- Master of ManagementGrenoble Ecole de Management(GEM)2018Master of Sc. Management