Freelancer profile translated to English.
Back to original languageAbout Charles
“With over 8 years of experience in Europe and North America, I bring my expertise in marketing and communication to the mobility, energy, tech, B2B, and SaaS sectors to drive growth and increase brand visibility. My leadership skills, strategic thinking, and in-depth knowledge of the innovation ecosystem enable me to find high-impact solutions.”
Portuguese
Conversational
Spanish
Fluent
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Padam Mobility, SIEMENSMarketing DirectorTRANSPORTATIONJune 2019 - December 2023 (4 years and 7 months)Région de Paris, France• Implementation of a successful rebranding campaign, increasing brand visibility and customer engagement.• Management of a global marketing and communication strategy aligned with product launches and commercial campaigns.• Use of analytical tools to track strategy effectiveness and optimize KPIs, strengthening engagement across all platforms.
- Paris&CoMarketing Manager @RollingLabTRANSPORTATIONSeptember 2018 - May 2019 (8 months)Région de Paris, France• Development and execution of marketing strategies for mobility startups, targeting B2B and B2B2C audiences, with a measurable impact on urban innovation projects.• Creation of high-value content and email marketing campaigns, strengthening brand recognition in the sustainable mobility sector.• Development of strategic partnerships with key players, aligning marketing and commercial objectives.
- KeolisProject ManagerTRANSPORTATIONJanuary 2017 - August 2018 (1 year and 7 months)Toronto, Ontario, Canada• Coordination of collaboration between engineering, operations, and marketing on a multi-million dollar project.• Implementation of agile and change management methodologies.• Development of internal communication strategies and budget management.
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Education
- Master's Degree (MA) Governing the Large Metropolis (GLM) / Urban Governance & PolicySciences Po2017Public Policy / Urban Policy: agenda setting, collective goods, blame avoidance, opportunity window, governance, implementation, incrementalism, new public management, path dependency, rationality, temporality, policy transfer, retrofitting, etc.
- Massive Open Online Course (MOOC) Management of Urban Infrastructures (MUI)Ecole polytechnique fédérale de Lausanne2016Taught by Matthias Finger
Certifications
- African cities: an introduction to urban planningCoursera2015
- Management of Urban InfrastructuresCoursera2016