Freelancer profile translated to English.
Back to original languageAbout Charles
🎯 Want more qualified leads through Meta Ads?
Generating leads isn't just about launching campaigns. It's about mastering the entire chain: the message, the visuals, the funnel, and the tracking. A flaw in any of these elements – and your budget goes down the drain.
That's exactly what I fix.
What I do specifically:
- 📊 Audit & Strategy — Analysis of your market, your targets, and your acquisition funnels before spending a single euro
- 🎯 Meta Ads Campaigns — Complete creation and management (Cold, Warm, Retargeting Acquisition)
- 🎨 Advertising Creatives — Writing ads and designing visuals adapted to your sector
- 📡Advanced Tracking — Pixel, Conversion API (CAPI), Google Tag Manager, and Hyros installation for precise measurement of every euro invested
- 📋 Weekly Reporting — Every week, a clear update on performance: what's working, what's being adjusted, and why
- 🔄 Continuous Optimization — Rapid iteration on creatives and audiences to lower your cost per lead
You're in the right place if:
- You want to generate qualified leads predictably
- You've already tried Meta Ads without clear results
- You're looking for a single point of contact: media, creative, AND tracking
🎁 Free 30-min Audit offered
Analysis of your current campaigns, identification of friction points, initial concrete recommendations.
No commitment. Just value.
→ Contact me on Malt to book your slot.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Esprit Riche - Michaël FerrariMeta Media Buyer & Creative StrategistREAL ESTATEJanuary 2026 - March 2026 (2 months)Lille, FranceI manage the entire Meta paid acquisition strategy for Esprit Riche, a leading French reference in real estate investment training.Michael Ferrari · 145,000 YouTube subscribers · 15 years of industry experience🎯 Budget Management & ScalingTwo sales mechanics managed end-to-end on Meta Ads:
- Monthly Webinars: €3,000 / event
- Event Challenges: up to €70,000
Complete acquisition funnel architecture: Cold, Warm, and Retargeting, with a scaling logic adapted to each format.📊 Tracking Infrastructure- Meta Pixel installation & configuration
- Conversion API (CAPI) implementation
- Custom event setup
A solid technical foundation for managing campaigns on reliable data, not estimations.🎨 Creatives & Advertising Strategy- Design of advertising visuals
- Writing video scripts
- Performance analysis by hook and format (Reels, long videos)
Constant iteration to improve engagement and reduce cost per lead with each launch.💡 Media + Creative + Tracking - a rare scope, managed by a single point of contact.Total consistency between data, message, and delivery. Without loss between multiple stakeholders. - Charles MichelesiMeta Ads Media Buyer | Lead Generation & Paid AcquisitionJanuary 2023 - Today (3 years and 7 months)Lille, France🚀 Paid Acquisition & Lead Generation with Meta AdsFor over 3 years, I've been helping info-preneurs, coaches, and therapists create profitable Meta Ads campaigns.Today, I'm expanding my expertise to SMEs and local businesses (energy, renovation, construction, etc.) looking to generate more qualified leads and increase their revenue through targeted advertising.💡 What I offer:• Acquisition strategy tailored to your market• Creation and management of Meta Ads campaigns (acquisition + retargeting)• Ad copywriting and visual optimization• Advanced tracking with Hyros• Performance analysis and clear reporting🎯 Objective:To provide you with a constant stream of qualified prospects while controlling your acquisition cost.🧰 Tools mastered:Meta Business Suite – Ads Manager – Hyros – Notion – Google Sheets🤝 Why collaborate with me:• 3 years of experience in paid acquisition on Meta Ads• Specialist in conversion funnels and lead generation• Results-oriented approach, clarity, and simplicity👉 Contact me for a free audit of your account or a first test campaign.
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Education
- Meta Ads & Google Ads Traffic ManagerAdes Bootcamp2026Bootcamp intensif de 8 semaines, animé par des intervenants issus de Google, Netflix et LVMH, conçu pour acquérir une maîtrise opérationnelle du media buying orienté performance. - Maîtriser la création, la structuration et le lancement de campagnes Google Ads performantes. - Analyser les performances via Google Ads, GA4 et Google Tag Manager. - Optimiser les campagnes (mots-clés, annonces, enchères, audiences, Quality Score). - Mettre en place un tracking fiable et orienté conversion. - Piloter des budgets publicitaires avec une logique ROI et scaling. - Appliquer les méthodes et process utilisés par des Media Buyers professionnels.
- Industrial EngineeringMines Saint-Étienne School of Engineering2016- Manager une activité industrielle ou de service dans le respect des indicateurs de performance - Manager un projet en environnement industriel, dans un contexte interculturel et changeant - Développer la compétitivité de l’entreprise en intégrant les enjeux sociétaux et environnementaux - Maintenir et développer le capital humain de l’entreprise