Freelancer profile translated to English.

Description

Freelance Digital Merchandiser & E-commerce Project Manager, I support beauty, fashion, and retail brands in optimizing their e-commerce performance, from commercial animation to complex digital project management.

With over 5 years of experience in international groups (Clarins, Petit Bateau, LVMH, Shiseido, L'Oréal), I work across the entire e-commerce cycle: e-merchandising, catalog management, product launches, promotional calendars, personalization, and A/B testing, with a strong data & performance culture.

Accustomed to working on Salesforce Commerce Cloud environments, I collaborate closely with business, technical, and agency teams to deliver effective projects focused on conversion, UX, and revenue.

💡 My areas of intervention:

• E-merchandising & commercial animation (home, PLP, PDP)

• E-commerce & digital project management

• Promotional calendars & product launches

• Catalog management (PIM / DAM)

• Personalization & A/B testing (AB Tasty, Kameleoon, Target2Sell)

• Performance analysis & recommendations (GA4, Contentsquare, Bazaarvoice)

• Internal teams & agencies coordination

🛠️ Tools & environments:

SFCC, GA4, Contentsquare, AB Tasty, Kameleoon, Target2Sell, Bazaarvoice, SAP, JIRA, Confluence, PIM (Quable)

🔎 Approach: pragmatic, results-oriented, and collaborative.

🎯 Objective: improve customer experience while maximizing business performance.

📍 Based in Paris – on-site or remote missions possible.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Louis Vuitton
Global Digital Merchandiser
LUXURY GOODS
November 2025 - Today (7 months)
Paris, France
Management of the global e-merchandising strategy for the Travel & My Monogram category and e-commerce project management
e-merchandising Stratégie webmarketing Gestion de projet Luxe
Groupe Clarins
E-Store Project Manager France
FASHION AND COSMETICS
March 2025 - July 2025 (4 months)
France
• Management of the animation and e-merchandising of the Clarins France website: cross-functional coordination, agency briefs (Salesforce Commerce Cloud)
• Implementation and deployment of the promotional calendar (agency briefs, configurations, stock monitoring, forecasts, and reporting)
• Catalog management and 2025 product launches (innovations & samples, use of an internal PIM/DAM).
• E-commerce project management (personalization, A/B tests, website redesign, B-corp announcement, payment methods, customer reviews)
• Performance analysis (SFCC, GA4, Contentsquare, Bazaarvoice)
Mode et cosmétiques E-commerce Salesforce Commerce Cloud Gestion de projet web Contentsquare
Petit Bateau
e-Shop Manager UK
FASHION AND COSMETICS
July 2021 - March 2025 (3 years and 8 months)
Paris, France
• Management of the animation and e-merchandising of Petit Bateau UK (Salesforce Commerce Cloud, Target2Sell, Insider)
• Catalog management and collection launches (PIM Quable)
• Implementation and deployment of the promotional calendar
• Performance analysis (SFCC, GA4, Contentsquare, Bazaarvoice)
• Launch of the cosmetic range in the Europe zone
• E-commerce project management (Website personalization, A/B tests, logistics, 3D modeling, customer reviews, gift project)
• Coordination of media production (studio relations, shootings & validation)
Mode et cosmétiques E-commerce Salesforce Commerce Cloud Gestion de projet web bilingue anglais