Freelancer profile translated to English.
Back to original languageAbout Charles
I help e-commerce brands optimize their acquisition, conversion, and retention with Klaviyo, Meta Ads, and Shopify. 🚀
✔ Klaviyo → Email marketing campaigns and automations (welcome series, abandoned cart, customer reactivation).
✔ Meta Ads → Acquisition and scaling of Facebook & Instagram Ads campaigns.
✔ Shopify → Optimization of the customer journey and CRO conversion.
💡 I support e-commerce merchants in implementing high-performing strategies to boost their sales and maximize their profitability.
➡ Need to optimize your advertising campaigns and emails? Let's discuss!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km)
Experience
- KINETIKHead of Digital and E-commerceMarch 2025 - Today (1 year and 5 months)Management of the digital and e-commerce ecosystem: strategy, performance, customer experience, stakeholder coordination.
- GALERIE PORTFOLIOExpert Meta Ads & Email Marketing (Klaviyo)E-COMMERCESeptember 2024 - Today (1 year and 10 months)Paris, FranceI supportGalerie Portfolioin its digital acquisition and customer retention strategy through online advertising and email marketing.*Structuring advertising accounts(Meta & Pinterest Ads Business Manager) to ensure efficient and scalable management.*Setting up, targeting, and managing Meta Ads campaignsto promote exhibitions and boost e-commerce.*Creating impactful visuals and videoswith Canva and CapCut to maximize advertising engagement.
- **Setting up, managing, and automating Klaviyo**: email marketing campaigns and lead capture.
- LUMILLABYE-commerce Creator & ManagerE-COMMERCEJanuary 2023 - December 2024 (2 years)Paris, FranceI designed and managed Lumillaby, an online store specializing in baby well-being and sleep in a direct-to-consumer e-commerce model.*Full Shopify store development→ Design, UX/UI optimization, and customer journey improvement to maximize conversions.*Multi-channel advertising strategy→ Management ofMeta Ads, TikTok Ads & Pinterest Adscampaigns for customer acquisition and sales growth.*Klaviyo setup and automation→ Tool configuration, advanced segmentation, and creation of high-performing workflows (abandoned cart, customer reactivation, welcome…).*Marketing Automation & Engagement→ Sending targeted campaigns via email & SMS, with performance tracking (opens, clicks, conversions).*Continuous optimization of sales strategies→ Analysis of results and adjustment of advertising and email marketing campaigns to improve ROI.
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Education
- Specialized MBA - International Management - Entrepreneurship optionEDHEC BUSINESS SCHOOL2012
- Bachelor in ManagementEDHEC BUSINESS SCHOOL2010
Certifications
- Klaviyo DeliverabilityKlaviyo Academy2025
- Klaviyo ProductKlaviyo Academy2025