Charles J.

👉 After 20 years of experience in Finance, Commerce/Marketing and as a member of various Boards, I share my experience with mid-sized/SMEs/VSEs that want to define or redefine their strategy.

👉 As a consultant, I have supported companies of all sizes in very diverse sectors, such as leasing, hospitality, and business services, for several years in the development of their business strategy and its implementation through commercial and marketing levers.

👉 My role as an advisor is to provide an external perspective on your market (PESTEL, SWOT, market research, TOSCA) and your company to develop a strategy and competitive advantages in consultation with your teams.

👉 Once the strategy is defined, it must be implemented by taking into account change management, leadership, internal/external communication, and corporate culture (in 8 steps). These steps will be monitored over time using the Balanced Score Card and Strategy Map.

👉 My goal is to support you from the beginning to the end of the implementation of your strategy, taking the time to have progress reviews throughout this process.

👉 Trilingual (English, French, Russian (10 years of experience in Russia))

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- Tools used: PESTEL, SWOT analysis, 360-degree diagnosis, market analysis, definition of a commercial strategy, definition of a business strategy, definition of KPIs and implementation of the action plan. Coaching, team support, change management, management, listening to customers and employees are the essential ingredients for success.