Freelancer profile translated to English.

Description

I help brands gain visibility, consistency, and performance through an integrated print + digital approach.

🎓 Graduated in Management & New Technologies (Panthéon-Assas), I have been working in online/offline marketing for 15 years.

💼 I have supported TF1, Orange, Audika, Carrefour, Aldi, Emerige, Coffim… both agency-side and client-side, which allows me to quickly understand your challenges and provide effective solutions.

🚀 Entrepreneur for over 10 years, I intervene with a 360° vision, from strategy to execution.

My expertise covers:

🔍Webmarketing & 360° Communication Strategy(acquisition, conversion, cross-media).

🌐Audit, creation, and redesign of websitesWordPress/Shopify: UX/UI, SEO, e-commerce, performance.

🤖 **CRM & Marketing Automation**: HubSpot, Salesforce, Brevo, Klaviyo, automated scenarios, loyalty.

📧 **Emailing**: design, copywriting, content creation, automated workflows

📈 **SEO, SEA & Social Ads**: Google Ads, Meta Ads, LinkedIn Ads, acquisition strategy, and ROI optimization.

🎨 **Print Design & Graphic Creation**: brochures, portfolios, posters, catalogs.

🖌️ **Branding**: logo, visual identity, graphic charter, brand universe.

📱 **Social Media & Community Management**: content, editorial planning, engagement, and reporting.

🎥 **Video & Motion Design**: corporate videos, social media formats, clips, interviews.

✍️ **Web & Print Copywriting**: SEO content, articles, web pages, reports, newsletters.

📰 **Press Relations & Influence**: press releases, press kits, influencer activation.

📊 **Analytics & CRO**: GA4, Tag Manager, A/B testing, e-commerce optimization.

💡Consultingin digital innovation & transformation: tool selection, automation, processes.

👉 I will support you in transforming your ideas into measurable, effective, and impactful actions.

📩 Contact me, I will gladly respond quickly.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Showroomprive.com
B2B Marketing Director
E-COMMERCE
September 2023 - Today (2 years and 11 months)
Saint-Denis, France
🛒 Digital Marketing & Strategy – Showroomprivé

🎯 Brand Strategy & Data-Driven
Defining the brand strategy for Showroomprivé and its partners, by orchestrating digital levers: CRM, acquisition, affiliation, retail media, marketplace, logistics, and CSR.

🚀 E-commerce Optimization
Improving the conversion funnel through SEA, SEO, CRM, UX/UI, personalization, and data segmentation.

📈 Digital Marketing & CRM
Managing acquisition and loyalty strategies, activating lead generation levers, automation, and omnichannel engagement.

🔍 Data Exploitation & Marketing Intelligence
Analyzing data to refine customer segmentation, maximize campaign performance, and support sales teams.

👥 Management & P&L Oversight
KPI monitoring, P&L management, and revenue optimization.
CRM Webmarketing Strategy Data Analysis Branding Team Management
360 degrés fahrenheit
Business Unit Director I Digital & Data
REAL ESTATE
September 2022 - October 2023 (1 year and 1 month)
Paris, France
💻 Digital & Data Business Unit – Management & Strategy

📊 Management & Growth
Managing the P&L and developing the Digital & Data Business Unit, with a focus on commercial growth, customer loyalty, and revenue optimization.

🚀 Digital & Data-Driven Strategy
Defining and implementing the digital strategy aligned with business objectives and performance KPIs.

🤝 B2B Client Development
Supporting players in real estate, construction, and property development (Emerige, Histoire & Patrimoine, Altarea Cogedim, Constructa, Coffim…).

👥 Management & Organization
Structuring and managing Tech, Data, and Business teams for an agile, innovative, and effective approach.

🛠 Digital & Data Transformation
Overseeing technological choices, optimizing data processes, and deploying digital solutions to accelerate data utilization and digital transformation.
B2B Webmarketing Strategy Digital Communication Marketing
Altavia Paris
Head of Brand - Carrefour - Management Committee Member
DIGITAL AND IT
June 2019 - September 2022 (3 years and 3 months)
Saint-Ouen, France
🚀 Key Account Consulting & Management – Retail & E-commerce

🎯Strategy & Development
Strategic consulting and development of tailor-made solutions for retail and e-commerce leaders.

📣360° Campaigns
Design and orchestration of integrated campaigns: print, digital, social media, CRM to maximize brand impact and performance.

💼Business & Tenders
Managing tenders: identifying opportunities, structuring competitive offers, and aligning with client needs.

📊 Management & Performance
P&L management, resource optimization, and profitability indicator monitoring.

👥Management & Coordination
Leading multidisciplinary teams and coordinating expertise to drive a results-oriented dynamic.

📌Key Clients:Carrefour France, Monoprix, Sephora, Leroy Merlin, Fnac Darty…
Brand Image Consulting Print communication Digital Communication 360° Communication

Check out Charles Henri's experience

Aurélien S. and 4 other people have recommended Charles Henri

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master of Management
Université Paris 2 Panthéon-Assas
2012
Master 2 Management et Nouvelles Technologies
Master of Management
Université Paris 2 Panthéon-Assas
2011
Master 1, Management et Nouvelles Technologies

Check out Charles Henri's education

Communication Consultant

Marketing Consultant

Charles Henri B.

CMO Consultant | Digital Marketing | SEO | Web

About Charles Henri

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories