Freelancer profile translated to English.
Back to original languageAbout Charles-Henri
Tourism and outdoor brands are not short on content. They lack direction, consistency, and differentiation.
Coming from marketing, design, and branding,I support sustainable tourism and cycling industry playersin structuring their editorial strategy and brand positioning, combining long-term SEO with authentic storytelling.
I also develop **Cyclovoyageur.com**, an independent media dedicated to cycle touring, which allows me to experiment and refine organic visibility strategies in a world I know from the inside.
My approach: transform a brand's expertise into a clear, credible, and effective editorial system.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Fast and Perfect
On Malt
Writing an Ebook (French / English)September 2021 - October 2021 (1 month)Paris, FranceI wrote a technical and descriptive analysis of a number of cycle routes in the United States gathered in an Ebook for the US market. - CitycleSEO Web WriterSPORTSApril 2021 - Today (5 years and 4 months)Writing SEO-optimized blog articles + WordPress integration
- LecycloSEO WriterE-COMMERCEApril 2021 - Today (5 years and 4 months)Writing product sheets and advice sheets for the online store Lecyclo
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Education
- Copywriting, digital marketing certificationLiveMentor2020Formation spécialisée sur le métier de copywriter. Accompagné par un mentor personnel, j'ai pu appendre toutes les ficelles du métier, de la recherche poussée du client idéal (persona) à la rédaction web sur tous supports, en passant par la stratégie de contenu marketing.
- Master's degree in Transport DesignCreapole2007Ce master en design transport - au-delà de m'enseigner le métier de designer automobile - m'a surtout appris les subtilités du marketing, des analyses de persona (tribus cibles), et des études prospectives utilisant la sociologie et la psychologie.