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Description

B2B and B2B2C Marketing Consultant with nearly 7 years of experience.

• Content marketing

• Lead generation & nurturing

• ABM (for targeted key account strategies)

• Channel and trade marketing

• Influence and Sponsorship

• Events and Trade Shows

Ready to boost your projects.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Samsung Electronics France
Channel Marketing and Influence/Partnerships Consultant
November 2022 - February 2026 (3 years and 3 months)
Paris, France
Long-term consultant on two assignments:
1) Channel Marketing:
- Management of a strong Trade Marketing program with 88 partners with a budget of €1.2M/year.
- Organization of 5 partner trade shows per year.
2) Partnerships and Influence Manager for the Gaming range:
- Influencer, journalist, and brand partnerships.
- Sponsorship.
- Inter-divisional Paris Games Week project (200m² stand, 3 activations per day over 5 days, operational responsibility)
Multi-channel Marketing Channel Marketing Trade Marketing Project Management B2B Marketing
Aressy
360 B2B Marketing Project Manager
September 2019 - November 2022 (3 years and 1 month)
Paris, France
Management and development of a client portfolio
- Digital campaigns: Data, e-mailing, lead generation, CRM / Automation, social media paid campaigns...
- Partner & Incentive Channel Marketing
- Qualification: nurturing & scoring ABM prospects
- Creation and management of websites
- Content / podcasts / WebTV
- Creation of sales materials
- Events: Trade shows, launches, VIP...
Project Management ABM B2B Marketing Content Marketing Lead Generation
Gymlib
Communication and Brand Content Manager
February 2019 - August 2019 (6 months)
Paris, France
Management of social media and blog
Writing articles, infographics, emails...
Content curation / monitoring
Development of new tools, content, and materials to support inbound marketing
Management of existing documents and art direction briefs for new creations
CRM usage