Freelancer profile translated to English.
Back to original languageAbout Charles
đ» Web Developer & Designer | Custom WordPress & Full Stack Sites
đ Lille, Hauts-de-France | Available in Paris
đŁ Native French, Bilingual English
đč About Me
Graduated engineer from Centrale Lille, I developed an entrepreneurial approach before specializing in web development. Since 2017, I have been assisting companies in creating custom showcase and e-commerce websites.
My main expertise lies in WordPress and WooCommerce, where I develop 100% custom themes, without builders like Elementor or Divi. My goal: to provide high-performing, scalable, and easy-to-administer websites without prior technical skills.
In parallel, I have also worked on full-stack development projects (Node.js, React), particularly for SaaS applications. I continue to develop this expertise to meet more complex needs.
đč My Approach
â
Content Support: site structuring, page organization, and key messaging.
â
Custom Design: co-creation of mockups on Figma based on a mood board and the client's graphic inspirations.
â
Development & Autonomy: custom WordPress integration, technical SEO optimization, and client training to manage their site independently.
â
Sustainability and Reliability: sites designed to be stable, without update or obsolescence issues.
đč My Expertise
đ Web Development (Main Expertise): WordPress, WooCommerce, PHP, HTML/CSS, JavaScript
âïž Full Stack Development (Intermediate): Node.js, React (SaaS project experience)
đš Web Design: Mockups on Figma, creation of visual identities adapted to client needs
đ Optimization & Performance: Clean code, technical SEO, fast and scalable sites
đč My Ideal Client?
I enjoy working with invested clients who actively participate in the different development phases to achieve projects through co-creation.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lille (up to 50km), Lille (up to 100km)
Experience
- Distrisup Formationđ Redesign of Distrisup Formation's websiteEDUCATION AND E-LEARNINGMay 2024 - Today (2 years and 1 month)đ Project: Redesign of Distrisup Formation's websiteđ Period: May - December 2024đŻ Objective: Modernize a website that had become difficult to update and ineffective for registrations, by simplifying the process for students wishing to apply.đ My Role:âą Custom WordPress development with a 100% personalized theme.âą Collaboration with the BeSpoke agency (Lille) for SEO strategy.âą Design of an intuitive interface allowing students to easily apply or leave their contact information.đ Technologies Used:âą Figma for co-designing mockups.âą WordPress (custom theme) for a reliable and scalable solution.âą ACF (Advanced Custom Fields) for simplified content management.⥠Challenges & Solutions:âą A complex project with many stakeholders: Distrisup being a group of about thirty universities and companies, it was necessary to centralize and manage feedback while finding consensus on graphic and functional decisions.âą Conversion optimization: creation of a fluid and accessible application process, facilitating student enrollment.đ Results:âą +200 application requests in just 3 months after launch.âą Reliable and easily manageable website for the internal team, with no risk of bugs during updates.âą Optimized user experience, facilitating access to information for students and partners.
- Sirail Groupđ Redesign of Sirail Group's websiteTRANSPORTATIONFebruary 2024 - March 2024 (2 months)Valenciennes, Franceđ Project: Redesign of Sirail Group's websiteđ Period: February - May 2024 (Annual maintenance ongoing)đŻ Objective: Complete graphic redesign and website modernization within 2 months before national TV visibility.đ My Role:Support on structure and design in co-creation with the client and a project manager.Custom WordPress development with a fully personalized theme.Integration of an optimized back-office via ACF, allowing autonomous site management with minimal training.đ Technologies Used:Figma for design and mockup validation.WordPress (custom theme) for a high-performing and scalable website.ACF (Advanced Custom Fields) for simplified content management.⥠Challenges & Solutions:Very tight deadlines (2 months for a complete redesign) â Agile collaboration with a dedicated project manager and strong client involvement (4-5 hours/week).Conversion funnel optimizationđ Results:Contact requests multiplied by 10 after the redesign (from less than 10/year to about 10/month).Significant improvement in user experience and message clarity.
- SGB Financeđ Redesign of SGB Finance's websiteBANKING AND INSURANCEApril 2023 - September 2023 (6 months)Lille, Franceđ Project: Redesign of SGB Finance's websiteđ Period: April - September 2023đŻ Objective: Modernize the company's image with a more current, secure, and functional website.đ My Role:Support on structure and design in co-creation with the client.Development of a custom WordPress site, with an optimized back-office for easy content management.Design and integration of an advanced credit application form, allowing automatic calculation of interest rates and monthly payments based on visitor choices.Optimization of site administration, allowing the client to modify calculation parameters without technical intervention.đ Technologies Used:Figma for co-designing mockups and design validation.WordPress (custom theme) for a scalable and high-performing solution.ACF (Advanced Custom Fields) for intuitive content and calculation parameter management.⥠Challenges & Solutions:High security requirements due to being a subsidiary of SociĂ©tĂ© GĂ©nĂ©rale â Adaptation to strict security standards.Custom development of a dynamic credit calculator, allowing visitors to get instant simulations and administrators to modify parameters autonomously.
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Education
- Generalist Engineer in Strategy and Organization Management - Entrepreneurship OptionEcole Centrale de Lille2017