Freelancer profile translated to English.

Description

I help companies that wish to transform their digital presence into a real growth lever. My job is not simply to create websites or tools: I design digital systems that generate prospects, increase sales, and facilitate decision-making through data.

For over 10 years, I have been involved in e-commerce, acquisition, and digital transformation projects for SMEs, mid-sized companies, and international groups. During my career, I helped an e-commerce business grow from 5 to 15 million euros in revenue, managed a digital department generating 22.5 million euros in revenue, and participated in the design of an international e-commerce platform deployed in several countries and companies within the group.

My unique selling proposition: I combine strategic vision, e-commerce expertise, and development capability. Where many consultants stop at recommendations and many developers limit themselves to execution, I intervene across the entire value chain: analysis, strategy, design, development, integration, and continuous optimization.

I notably assist my clients with:

Creation of websites, e-commerce platforms, and marketplaces
Conversion-oriented landing pages and lead generation
Development of custom business tools (PHP, JavaScript, MySQL, HTML/CSS)
Dashboards, tracking, reporting, and performance management
SEO optimization and acquisition strategies (Google Ads, marketing automation)
Audit and improvement of customer journeys and conversion rates
Consulting in digital transformation, ERP, CRM, CMS, and system interconnections

My goal is simple: to build digital solutions that create measurable value and integrate sustainably into your organization.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Aubagne (up to 50km)

BWT FRANCE
E-commerce & Digital Consulting
CIVIL ENGINEERING
January 2022 - January 2026 (4 years)
Gémenos, France
Management of international digital projects and e-commerce transformation for BWT, a European leader in water treatment solutions and swimming pool equipment.

Management of two major evolutions of the B2B e-commerce platform, contributing to tripling digital revenue in two years.
Design and deployment of a landing page coupled with a custom lead qualification tool, generating over €400,000 in revenue in one year.
Development of business applications and sales support tools in PHP, JavaScript, HTML, and CSS: configurators, quote generators, calculators, and productivity tools.
Design, audit, and supervision of digital flows as part of the deployment of Microsoft Dynamics 365 (D365), ensuring interconnection with the existing digital ecosystem.
Conducting international e-commerce and digital audits, accompanied by strategic recommendations for the group's various subsidiaries.
Management of technological and functional benchmarks for the definition of a harmonized international e-commerce platform.
Participation in the design and deployment of a global multi-country and multi-company e-commerce solution, synchronized with ERP systems, product catalogs, customers, payments, and local stores.
Definition of digital standards and governance to ensure process consistency across the group's different entities.
Design and implementation of a single sign-on (SSO) solution to centralize access to the group's various digital services.
Coordination of business teams, technical teams, and external partners in an international digital transformation context.
E-commerce Website Creation Web Development SEO Google Ads PPC Web Marketing Strategy
Piscine Clic
E-commerce & Digital Manager
E-COMMERCE
January 2018 - January 2026 (8 years)
Gémenos, France
Management of the digital strategy and e-commerce development for Piscine Clic, a company specializing in the online sale of swimming pools, equipment, and accessories.

Administration and evolution of the e-commerce site on PrestaShop for several years.
Management of two major redesigns and version upgrades of the PrestaShop platform.
Design and launch of three complementary e-commerce sites on PrestaShop.
Management and animation of the content blog on WordPress.
Design of a centralized management hub for synchronizing accounting, logistics, and payment flows.
Supervision and coordination of teams responsible for SEO, social media, and acquisition campaigns (Google Ads, Social Ads).
Development of custom business tools in PHP, JavaScript, HTML, and CSS: configurators, simulators, landing pages, dashboards, and KPI monitoring tools.
Optimization of customer journeys, conversion rates, and user experience.
Performance analysis and implementation of a data-driven culture for business management.
Contribution to the company's growth, with revenue doubling over the period.
E-commerce Website Creation SEO Web Development Social Media Marketing Google Ads Campaigns
BARABIB
E-commerce & Web Development Consultant
WINE AND SPIRITS
January 2024 - December 2024 (11 months)
Aubagne, France
Strategic support and development of the digital platform for Barabib, a marketplace specializing in the sale of wines and spirits.

Support for the founders in defining the digital and e-commerce strategy during the company's launch.
Design and development of the e-commerce platform on PrestaShop.
Advanced adaptation and customization of PrestaShop to transform it into a true multi-vendor marketplace.
Development of custom features to meet the specific needs of sellers and product catalog management.
E-commerce Website Creation Prestashop Web Marketing Strategy Shopify Marketplace