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Charles FrancisCF

Charles Francis

🎯 WordPress & Local SEO | Websites that convert

€320/day
Saint-Ouen-l'Aumône, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Charles

A website I created for a badminton club generated 149 contact requests in less than two years. Among them, a PE teacher who took the time to write: "thank you for this clear and effective website, which is not often the case for sports associations." The club president didn't expect this message. That's what I enjoy about this job.

A showcase website shouldn't be a business card you forget in a drawer. It should work for you, answer the questions your prospects have before even calling you, and make them want to take the plunge. Many professionals have a website. Few have a website that truly brings them clients.

I work with freelancers, artisans, and associations who want an online presence that reflects them and converts. Not a seen-and-reviewed template, not a plugin factory that slows everything down. I build each site on Bricks Builder with a method I've built around five pillars: structure, semantics, selectors, style, and overall architecture. Concretely, this results in a fast, clean website under the hood, well-positioned on Google, and easy to evolve.

What I particularly appreciate is making you autonomous upon delivery. I use custom post types via ACF so you can update your site yourself, without going through me every time. Your site truly belongs to you.

If you have a creation or redesign project, I take the time for an initial discussion to understand your business before proposing anything.
  • French

    Native or bilingual

  • English

    Conversational

  • Tamil

    Conversational

Can work on-site
Saint-Ouen-l'Aumône (up to 50km)

Experience

  • Webminton / Freelance
    CSME Badminton | Complete WordPress Website Creation & SEO Strategy
    CONSULTING AND AUDITS
    June 2024 - June 2024
    Eaubonne, France
    THE CHALLENGE:
    Transform a club with no website into a locally visible digital player, with a 100% volunteer team and no technical skills.

    MY SOLUTION:
    Local SEO strategy and conversion-oriented content architecture. Custom WordPress development with Bricks Builder and simplified interface via ACF, publishing news in under 3 minutes without technical training. Copywriting for all pages to maximize registrations. Training and support for the team towards complete autonomy.

    RESULTS:

    #1 Google ranking for "badminton Eaubonne". 149 contact requests received via the form, almost all with direct registration intent. 100% autonomy: the board manages the site daily without assistance.


    A member, a PE teacher, took the time to spontaneously write: "thank you for this clear and effective website, which is not often the case for sports associations."

    Skills:
    Web Project Management | Local SEO | WordPress | Bricks Builder | Copywriting | Client Training
    WordPress Website Creation WordPress SEO WordPress Maintenance Bricks Builder
  • Webminton / Freelance
    Migration and strategic redesign of BCBO Badminton (178 members)
    SPORTS
    July 2024 - July 2024
    Méry-sur-Oise, France
    **THE CHALLENGE**:

    The club had a slow, poorly referenced, and difficult-to-update free Wix site. Objective: migrate to a professional, high-performance solution while maintaining simple management for a volunteer team.

    **MY SOLUTION (MIGRATION & OPTIMIZATION)**:

    - Audit of the existing site and UX redesign focused on quick access to key information (schedules, prices, registrations)
    - Complete migration to WordPress with the same ultra-simplified interface (autonomous management in <3 min, no technical training required)
    - Local SEO optimization to capture "badminton Méry-sur-Oise" traffic
    - Training for the board for immediate autonomy

    **RESULTS ACHIEVED**:


    - #1 Google ranking for "badminton Méry-sur-Oise"
    - Qualified traffic multiplied: Registration page viewed 380 times in 6 months (vs. almost non-existent before)
    - Strengthened professional image facilitating memberships
    - 100% autonomous board in daily management

    **Skills**: Web Migration | WordPress | Local SEO | UX Design | Client Training

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