Freelancer profile translated to English.
Back to original languageAbout Charles
I don't sell time, I build your acquisition machine.
8 years of experience in Growth & Acquisition for industrial leaders (Kärcher, STMicroelectronics) and scale-ups (3Shape). Trilingual French / English / Spanish
My approach as a **Fractional Head of Growth**, I intervene to audit, build, and scale your revenue through 3 pillars:
Why choose me?
🔄 **Dual Tech & Marketing Expertise**: I speak the language of developers and that of salespeople.
🌍 International: Ability to deploy complex strategies in the FR, ES, UK, and US markets.
📊 Track Record:
- Kärcher: x3 ROAS on the E-commerce segment.
- STMicro: -30% global CPA across 3 continents.
- 3Shape: +80% qualified B2B leads YoY.
Available for structuring, auditing, or operational deployment missions (Local SEO / Lead Gen).
To see more results and case studies: faure-growth.com
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Conversational
Remote only
Primarily works remotely
Experience
- STMicroelectronics (Rousset)Global Digital Acquisition SpecialistMECHANICAL ENGINEERINGJuly 2024 - Today (2 years and 1 month)Aix-en-Provence, FranceManagement and optimization of global media investments (>€500k/year) on an international scale (US, EU, APAC).- Media Performance: Harmonization of KPIs and purchasing strategies across 3 continents to reduce advertising waste.- Account Based Marketing (ABM): Deployment of targeted strategies (LinkedIn/Demandbase) to reach strategic key accounts.- Results: 30% reduction in global Cost Per Acquisition (CPA) through process unification.
- 3ShapeDigital Marketing Manager (B2B Growth)HEALTH AND WELLNESSSeptember 2022 - July 2024 (1 year and 10 months)Paris, FranceCreation of a lead generation machine for long sales cycle technology products.- Sales Pipeline: Implementation of a Nurturing system (CRM) to convert cold prospects into sales opportunities.- Sales & Marketing Alignment: Close collaboration with sales teams to improve the quality of incoming leads.- Results: +20% qualified leads per year and reliable sales pipeline.
- KärcherE-commerce & SEO GrowthRETAIL (LARGE RETAILERS)July 2018 - August 2022 (4 years and 2 months)94380 Bonneuil-sur-Marne, FranceManagement of the digital acquisition strategy for the Consumer division (B2C).- Search Strategy (SEO/SEA): Complete overhaul of the semantic approach to dominate competitive keywords in the sector.- Media Budget Optimization: Restructuring of Google Ads campaigns to maximize profitability.- Results: +120% growth in e-commerce revenue and tripling of advertising return on investment (ROAS).
Reviews
Olivier
VISUALL COMMUNICATION SARL
Reviewed on 1/12/2024
Confirmed SEA expertise! I particularly appreciate Charles' proactivity in adapting campaigns and the relevance of his advice.
Olivier
VISUALL COMMUNICATION SARL
Reviewed on 10/12/2023
I appreciate Charles' detailed and very professional analyses.
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Education
- Master 2 (M2), Marketing - Digital MarketingKEDGE Business School2017Master 2 (M2), Marketing - Marketing digital
- Master 2 - University ExchangeUniversidad Alberto Hurtado2017Master 2 - Echange universitaire