Freelancer profile translated to English.

Description

Graduate of EM Lyon - 13 years of experience in large groups and startups (L'Oréal, Rocket Internet, Free Now, Flink, Hadrena). Sectors covered: FMCG, travel retail, FMCG, mobility, e-commerce, last mile, foodtech, and entertainment. Experience in hyper-competitive markets (VTC, foodtech, quick commerce, last mile delivery), supporting growth (from 0 to 1m users, from 0 to €10m revenue).

Specialized in go-to-market strategy, market launch, national expansion, brand awareness, performance marketing, customer acquisition, and offline/online media buying. Pragmatic and rational approach, actions always based on data and results-oriented. Recruitment and management of teams up to 30 people, in France and Europe.

Types of missions:

- Brand: audit, launch, positioning, brand platform, complete website, rebranding, 360 media campaign (TV/OOH/PR/radio/print/POS/SEA/SMA/SEO/CRM/display)

- Growth: expansion, new markets, partnerships, business development, data studio analysis

- Expansion: go-to-market strategy, opening playbook, recruitment and onboarding of local team

- Customers: B2C/B2B lead generation, conversion funnel, CRM, customer service

- Communication: press relations, brand media coverage, media training, social networks

- Management: recruitment, coaching, training, personal development

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km)

Hadrena
Chief Marketing Officer
ENTERTAINMENT AND LEISURE
April 2022 - Today (4 years and 2 months)
● define and execute or coordinate the 360 marketing strategy for 10 brands in Europe
● coordinate all brand and performance marketing channels: SEA, SMA, SEO, CRM, OOH, web, design, PR, events, fairs
● build and manage an annual budget of €5m, adapting budget allocation based on the ROI or ROAS of each channel
● define additional revenue initiatives for the brands: online booking, B2B sales, food & beverages, ancillary products
● recruit and manage the Marketing teams at headquarters and in the regions: 10 people
Flink
General Manager
E-COMMERCE
January 2021 - January 2022 (1 year)
Paris, France
FREE NOW
Marketing Expansion Director
TRANSPORTATION
April 2018 - March 2021 (3 years)
Paris, France