Charles Debonnet

• Developed and executed e-commerce growth strategies, optimizing online sales, conversion rates, and user experience for B2C and B2B brands

• Managed and scaled high-budget digital ad campaigns across Google Ads, LinkedIn, Facebook (Meta), YouTube, TikTok, and Pinterest, improving ROAS and customer acquisition costs (CAC)

• Conducted A/B testing, funnel optimization, and audience segmentation to improve CTR and customer engagement . Led and motivated cross-functional teams, ensuring team success contributed to overall company growth

• Leveraged Google Analytics and Excel models to track KPI performance, traffic trends, and conversion data for informed decision-making

• Designed and implemented abandoned cart recovery and retargeting strategies, increasing customer retention and conversion rates

• Collaborated with marketing, creative, and product teams to align e-commerce objectives with business growth strategies

• Worked with a multimillion-dollar company, successfully boosting their sales and digital revenue growth

• Managed paid media campaigns for B2C and B2B e-commerce brands, optimizing ad spend for health, fashion, entertainment, and tech industries

• Executed SEO and digital marketing strategies, increasing organic traffic and conversion rates

• Analyzed customer behavior and campaign performance, refining targeting strategies to maximize ROAS and lower CPA

• Created data-driven ad creatives to enhance audience engagement and customer acquisition funnels

• Planned and executed multi-platform digital campaigns, driving lead generation and customer acquisition for B2C/B2B e-commerce brands

• Managed e-commerce media buying for health, beauty, and lifestyle brands, increasing ROI and brand visibility

• Led marketing strategies for a high-profile music festival, achieving record-breaking ticket sales through paid media campaigns