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Description

20 years of experience in the Retail 🏪 and Travel 🚄 sectors within management committees.

I support you in the development of your digital commercial strategies.

🚀 Your outsourced Digital Director & Chief Marketing Officer 🚀

Specifically, I can help you to:

- Define your digital strategy with the business owner

- Develop your action plan and necessary resources

- Monitor the implementation of my recommendations with the teams

- Audit and map the existing situation

- Benchmark your competitors

- Define your KPIs and reporting needs

- Optimize the conversion of your sites

- Optimize your traffic acquisition strategy

- Grow your internal teams

- Guide in selecting agencies

- Monitor your sales and e-Commerce KPIs

Why work together?

- Business understanding that drives me to adapt perfectly to your needs, business, and environment.

- Experience with SMEs and large groups in France and internationally.

- Own methodology that has allowed me to succeed for 20 years

Available for your missions that require a high-level perspective, involvement, adaptability, interpersonal skills, and varied expertise, I would be delighted to discuss your needs with you.

OVERVIEW:

• High-performance E-Commerce and marketing strategy enabling a move from 4 to 160 MEUR in 10 years

• Winning international strategies (40 websites)

• E-marketing expert: Social Media, SEM, SEA, SEO, Affiliation/Partnerships, CRM.

• Conversion management: Product, CRO & Webanalytics

• Content management: Content & Translations, Promotional Activities

• Branding: on-site and off-site brand presence

• Management of ROI & income statements

• Intrapreneur, disruptive, positive, and analytical mindset

• Excellent presentation skills

Languages

English
Fluent
French
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 50km), Dijon (up to 10km), Rouen (up to 10km), Bordeaux (up to 10km)

Société confidentielle
On Malt
Digital strategy for a publicly traded group
ENERGY AND UTILITIES
March 2019 - March 2019
Paris, France
As part of a bid response for a large group wishing to position itself in electric mobility, I was asked to define a digital strategic methodology and vision.

Deliverable: PowerPoint.
Webmarketing E-commerce Sales Strategy Business Development Business Strategy Webmarketing Strategy Digital Communication
Quiver Consulting
CEO/Founder
CONSULTING AND AUDITS
September 2018 - Today (7 years and 9 months)
Paris, France
Founded by Charles Daumas, former overseas e-Commerce director for OUI.sncf, Quiver Consulting is a consulting firm specializing in e-Commerce.

With 15 years of corporate experience, Quiver Consulting boosts your e-Commerce revenue with a pragmatic 360 methodology forged through its successes.
Business Strategy Strategic Planning Sales Strategy Business Analysis Webmarketing Strategy Business Plan Team Management Web Analytics
OUI.sncf
Overseas E-Commerce Director - €240M
TRAVEL AND TOURISM
September 2014 - Today (11 years and 9 months)
Paris, France
- Context:
Merger of 2 sites and teams (RailEurope - North America and rest of the world) to create synergies and integrate the OUI.sncf group by strengthening its global presence.

- Mission:
Define and implement the overseas e-Commerce strategy.

- Key Actions:
Site merger | Team restructuring | Implementation of the new brand platform (new site and features) | Focus on China (revenue x5, test & learn) | Standardization of e-marketing levers (optimized ROI) | Implementation of a UX analytics tool (conversion gain, UX index 62 -> 92/100).

- Areas of Action:
Awareness, Acquisition, Retention, Product (B2C & B2B2C), Web analytics, promotional plans.

- Other:
Revenue: €240M
Main Markets: USA, Brazil, Argentina, Australia, Japan, China, UK
Websites: 40
Board Member, reporting to CCO & CMO
Management: 18 people
BU Size: 400 employees
Business Strategy Sales Strategy Webmarketing Strategy Business Plan Team Management Business Analysis Web Analytics E-commerce ecommerce Business Model