Freelancer profile translated to English.

Description

+13 years of experience in CRM, Marketing Automation, and IT

Salesforce Marketing Cloud Expert (+6 years of experience, +10 implementation projects), knowledge of Salesforce Data Cloud

Delivery management / technical project management / implementation / solution design / training / campaign management / product ownership

Equally comfortable with technical teams and business stakeholders, I support you in the technical and operational implementation of your marketing automation strategy on Salesforce Marketing:

- Technical project steering

- Business needs framing

- Technical solution design

- Platform configuration and complex journeys

- Recommendation of integration options with your ecosystem

- Development support

- Platform set-up

- Operational campaign management

- Team training

- CRM & emailing best practices sharing

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 10km), Nantes (up to 20km), Bordeaux (up to 10km)

AXA France
Senior Business Analyst Marketing Automation
BANKING AND INSURANCE
June 2025 - March 2026 (9 months)
Nanterre, France
As part of a change project (deployment of a new Salesforce version to 30,000 users):
- Scoping of communication and reporting automation needs (Salesforce Marketing Cloud, Sales, Tableau)
- Tooling project management and co-management of TMA
Needs Analysis Automation Marketing Automation Business Analysis Support Project Coordination
EPSILON France
CRM Manager - Salesforce Marketing Cloud
LUXURY GOODS
March 2022 - Today (4 years and 3 months)
Paris, France
Salesforce Marketing Cloud Delivery Manager & Solution Architect - LVMH

SFMC Solution Architect for the LVMH maisons: BELMOND, KENZO, GIVENCHY, CHAUMET, FRED & ZENITH
- Leading workshops for the discovery and design phases of the SFMC implementation projects
- Management of SFMC solutioning for platform setup and implementation of customer journeys
- Supervision of development activities: overseeing several developers

Delivery Manager for the LVMH maison TIFFANY&CO.
- Project management: facilitating kick-off and project committee meetings, overseeing risk management, and implementing mitigation plans
- Supervision of development teams
- Ensuring the quality of deliverables
- Teams support (IT & Business)
Product Delivery Salesforce Marketing Cloud Team Management Workshop Facilitation
EPSILON France
Senior CRM Consultant - Salesforce Marketing Cloud at EPSILON France (Publicis Group)
April 2021 - March 2022 (11 months)
Paris, France
ORANGE BANK: Optimizing the use of the Salesforce Marketing Cloud platform
- Technical audit
- Support / training of Business team
- Implementation of new customer journeys
PMU: Assessment of business uses of Salesforce Marketing Cloud
- Conducting interviews
- Assessment of platform usage
- Analysis of the platform
- Project plan realization & operational recommendations