About Charles
French
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English
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Experience
- Freelance independantAI Video Ads CreatorE-COMMERCEDecember 2025 - Today (6 months)Hanoi, VietnamAI Video Ads CreatorFreelance, E-commerce & DTCDecember 2025 - Present, Hanoi (Vietnam)I design complete conversion-oriented ad videos for Meta Ads, TikTok Ads, and YouTube Shorts: short storytelling, visual hooks, realistic product staging, consistent AI characters, and pacing calibrated for scrolling.My approach combines visual creativity with business logic. Coming from B2B sales, I build each creative around the customer avatar, the main pain point, and the marketing angle, not just aesthetics.I primarily work on:- UGC Ads and e-commerce ad videos- Product videos and demonstrations- Creative variations for A/B testing- Meta Ads advertising strategyGoal: Modern, realistic, and high-performing videos produced with AI, to the current standard of social platforms.
- CedeoInside Sales Representative – B2B Business Development (SMEs & Contractors)RETAIL (LARGE RETAILERS)August 2022 - November 2024 (2 years and 3 months)Paris, France• Managed and developed a portfolio of 193 B2B clients (contractors and SMEs), including customer retention, reactivation of inactive accounts, and recovery after business closures• Generated between €200K and €300K in monthly revenue, handling 50 to 100 quotations per month with an average close rate of approximately 45%• Produced simple and complex proposals, including private tenders, technical studies, solution recommendations, and alternative product sourcing• Continuously optimized pricing and technical offers in a highly competitive market through supplier negotiations and cost-performance adjustments• Led commercial negotiations on pricing, volumes, and delivery timelines, successfully closing long-cycle opportunities via phone-based sales• Acted as the primary client contact for order follow-up, managing delays, errors, and product replacements to ensure customer satisfaction• Structured sales pipeline and activity tracking using CRM tools, Excel, email, and planning systems• Operated with a performance-driven workflow including portfolio reviews, call campaigns, customer follow-ups, quotation preparation, and supplier coordination
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