About Charles
French
Native or bilingual
English
Fluent
Experience
- METAMarketing Manager FranceSOCIAL NETWORKSMay 2023 - Today (3 years and 1 month)Paris, FranceBuilding and coordinating the activation of META's partnership with the Rugby World Cup 2023.A 360° creative campaign:- Partnerships with Groupe TF1 and L'EQUIPE- OOH and TVC campaign- Experience space in the Paris Rugby Village- Augmented reality filters- Stickers on apps- Digital campaign with a crew of influencers
- ALTEREKOAccount ManagerSPORTSApril 2015 - August 2022 (7 years and 5 months)Clermont-Ferrand, FranceResponsible for the design, coordination, and production of various experiential marketing projects:- Gathering and understanding client needs- Strategic advice, reflection, and proposals- Defining the project timeline and deadlines, in collaboration with stakeholders (designers, graphic artists, suppliers, clients...)- Defining creative and experiential concepts- Developing marketing operation specifications- Selecting suppliers, partners, and coordinating (writing briefs, managing tenders, negotiating budgets)- Operational and logistical management of marketing operations- Recruiting and managing teams during events- Monitoring project progress and reporting to the client- Managing, optimizing, and tracking project budgets (up to €1M)
- The Coca-Cola CompanyVIK (Value in Kind) ManagerAGRICULTUREJanuary 2019 - August 2019 (8 months)Issy-les-Moulineaux, FranceDuring the Women's Football World Cup, I was in charge of setting up the VIK (Value in Kind):- Direct interface with FIFA and the US teams of The Coca-Cola Company- Management of a team of 9 people- Training of managers- Management of the provision of all beverages for stakeholders- Budget management (over €1M)
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Education
- Master 2 - Sports Management and Engineering, Business Management OptionUniversity of Bordeaux2015