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Charles BordesCB

Charles Bordes

Account Manager

€450/day
Clermont-Ferrand, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Charles

Passionate about sports and event marketing, I enjoy creating emotional experiences for consumers. For the past 7 years, I have had the pleasure of organizing all types of experiences to create a connection between brands and their customers:
- Sports: Rugby World Cup 2023, Women's Football World Cup 2019 - Euro 2016 - ATP Finals - Running races...
- Music: Tomorrowland - Lollapalooza - Solidays - Eurockéennes - Garorock - Mainsquare...
- Gaming: Paris Games Week
- Summer tours - sampling campaigns - activations in ski resorts...

My university education and my personal experience rich in travel have given me an open mind and a desire to work with people from different cultures and backgrounds.

My goal as a Marketing and Event Project Manager is to support you from the conception to the implementation of memorable experiences in order to enrich your relationships with your customers, create connections between your participants, and bring value to your organization.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Clermont-Ferrand (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km), Paris (up to 50km), Annecy (up to 50km)

Experience

  • META
    Marketing Manager France
    SOCIAL NETWORKS
    May 2023 - Today (3 years and 1 month)
    Paris, France
    Building and coordinating the activation of META's partnership with the Rugby World Cup 2023.

    A 360° creative campaign:
    - Partnerships with Groupe TF1 and L'EQUIPE
    - OOH and TVC campaign
    - Experience space in the Paris Rugby Village
    - Augmented reality filters
    - Stickers on apps
    - Digital campaign with a crew of influencers
    Social Media Project Management Digital Communication 360° Communication Marketing
  • ALTEREKO
    Account Manager
    SPORTS
    April 2015 - August 2022 (7 years and 5 months)
    Clermont-Ferrand, France
    Responsible for the design, coordination, and production of various experiential marketing projects:

    - Gathering and understanding client needs
    - Strategic advice, reflection, and proposals
    - Defining the project timeline and deadlines, in collaboration with stakeholders (designers, graphic artists, suppliers, clients...)
    - Defining creative and experiential concepts
    - Developing marketing operation specifications
    - Selecting suppliers, partners, and coordinating (writing briefs, managing tenders, negotiating budgets)
    - Operational and logistical management of marketing operations
    - Recruiting and managing teams during events
    - Monitoring project progress and reporting to the client
    - Managing, optimizing, and tracking project budgets (up to €1M)
    Event Management Project Management Marketing Communication Customer Experience
  • The Coca-Cola Company
    VIK (Value in Kind) Manager
    AGRICULTURE
    January 2019 - August 2019 (8 months)
    Issy-les-Moulineaux, France
    During the Women's Football World Cup, I was in charge of setting up the VIK (Value in Kind):
    - Direct interface with FIFA and the US teams of The Coca-Cola Company
    - Management of a team of 9 people
    - Training of managers
    - Management of the provision of all beverages for stakeholders
    - Budget management (over €1M)
    Project Management Team Management Sports Logistics Planning Training

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Education

  • Master 2 - Sports Management and Engineering, Business Management Option
    University of Bordeaux
    2015

Skill set (37)

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