Freelancer profile translated to English.
Back to original languageAbout Charles
I present to you Hub & Up, of which I am the founder and CEO.
Hub & Up is a concept of communication agency(ies) with an 's' in agencies. The idea for the concept stems from my numerous professional experiences where I learned thousands of things, such as, among others, what it means to be an advertiser and especially what profitability in communication is.
The Hub & Up concept is to combine the expertise of 7 communication agencies and 2 startups. Each autonomous, recognized, and certified in their field. Thus, the addition of these expertises allows us to respond, truly, 360°: Digital, media, print.
Why? Because we are convinced that to meet the demands of the current context, the solution is obvious: We must be able to juggle with agility and mastery in all areas of communication.
Our motivation: To see and act beyond your objectives!
Our mission (3 A's): To Help you, to Accompany you, and to Act to herald exponential and sustainable results.
For you: A single point of contact for no less than 34 services (Marketing Automation, Social Media, Digital Ads, Segmented TV, Press Relations, Content Writing, Video production, Motion Design, Drone Capture, SEO Audit, Wordpress Training, Radio, Communication plan creation, etc...)
How much does it cost? The concept ensures you a budget equal to that of local agencies!
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Paris (up to 100km), Bordeaux (up to 100km), Marseille (up to 100km), Limoges (up to 100km)
Experience
- Hub & UpGeneral ManagerDIGITAL AND ITSeptember 2021 - Today (4 years and 9 months)Lyon, France- Creation of a hub of communication and event agencies- Support and development of inter-agency projects- Management of marketing and digital projects- Management of communication agencies to combine their skills for advertisers.
- Stanley Black & Decker, Inc.Team Leader for FACOM® Brand Communication, FranceCIVIL ENGINEERINGOctober 2019 - September 2021 (1 year and 11 months)69570 Dardilly, France• Strategic direction of brand communication in terms of image, visibility, message and defining the annual communication plan.• Implementation of a media strategy• Development of digital media• Planning and development of the annual communication department budget.• Advice and support to general management in its strategic thinking and ad hoc actions (crisis communication…).• Evaluation of the ROI of communication actions in terms of awareness, and return on turnover, for the company and definition of necessary adjustments (investment in innovative means, retention of more traditional tools…).• Projects completed:- 100 YEARS of the FACOM brand (event + campaign)- Implementation of Facommunauté (unique loyalty platform in Europe)- Implementation of new communication media (Instagram / LinkedIn / Twitter / Newsletter / Blog / Forum)- Development of a strategy for collecting user data and product feedback, in line with GDPR rules, via dedicated forms on the loyalty and Facommunauté platforms,- Creation / production of product videos,- Recruitment of new team members (Brand Manager / Social Media Manager / etc.)- Teambuilding...
- Stanley Black & Decker, Inc.Team Leader for Stanley Black & Decker Group Communication FranceSeptember 2017 - October 2019 (2 years and 1 month)69570 Dardilly, France• Strategic direction of brand communication in terms of image, visibility, message and defining the annual communication plan.• Implementation of a media strategy• Development of digital media• Planning and development of the annual communication department budget.• Advice and support to general management in its strategic thinking and ad hoc actions (crisis communication…).• Supervision of a team (up to 6 people)• Recruitment of managers and development of skills within the teams (training, internal mobility…).• Evaluation of the ROI of communication actions in terms of awareness, and return on turnover, for the company and definition of necessary adjustments (investment in innovative means, retention of more traditional tools…).• Projects completed: 100 YEARS of the FACOM brand (event + campaign) - Implementation of Facommunauté (unique loyalty platform in Europe - rewarding points based on user interactions) - etc.
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Education
- Master Practitioner, NLP (Neuro-Linguistic Programming)Congruences PNL2019Maître-Praticien, PNL (Programmation Neuro Linguistique)
- BTS, Commercial ActionESIG EST2002BTS, Action Commerciale