About Charles
PORTFOLIO & SHOWREEL -> charlesbaron.art
French
Native or bilingual
English
Fluent
Italian
Basic
Experience
- GARDENZAI Art Director & Social MediaPRIVATE EQUITYOctober 2025 - Today (10 months)Paris, FranceEditorial management and art direction for Gardenz, from concept definition to distribution on social networks. Creation of visuals, AI-generated films, carousels, stories, advertising campaigns, and short formats adapted for Instagram, TikTok, and YouTube.I design visual universes, scripts, storyboards, and prompts, then I ensure image and video generation, editing, motion design, and multi-format adaptations. I also participate in social media strategy, editorial calendar, promotion of artists, products, and collaborations, as well as performance analysis of content.Skills used: AI art direction, AI Art, content creation, storytelling, prompt engineering, video editing, motion design, community management, editorial strategy, advertising, and digital marketing.
- HÔTELLERIE · RESTAURATION · VINS & SPIRITUEUXEstablishment Manager, Communication & Customer ExperienceHOSPITALITYJanuary 2012 - January 2024 (12 years)Paris, France12 years of experience in hospitality, restaurants, wines, and spirits, with responsibilities in team management, customer experience, business development, CRM, and operational coordination.Organization of events and private hire, management of suppliers and partners, creation of local communication actions and content aimed at enhancing the visibility of establishments.This experience has allowed me to develop a strong culture of service, brand storytelling, event management, and project management, which are directly applicable to my current art direction and communication roles.
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Education
- AI Artist (graduated with honors)MJM GRAPHIC DESIGN2026Formation intensive de 6 mois dédiée à la création artistique assistée par intelligence artificielle. Compétences acquises : direction artistique, prompt engineering et méthode ACTIF, génération d’images, vidéos, textes et musiques, photographie conceptuelle, storytelling, scénarisation, motion design, design thinking et construction de workflows créatifs complets. Formation également consacrée à la présentation et à la défense de projets, ainsi qu’à l’éthique, aux droits d’usage, à l’attribution et à la propriété intellectuelle liés aux créations assistées par IA.
- Certification in Graphic Design & Visual Communication.AUTOGRAF2015Certification en design graphique & communication visuelle.
Certifications
- Graphic Design & Visual CommunicationAutograf Paris2015