CBFreelancer profile translated to English.
Back to original languageAbout Charles
Business Developer & Growth Strategist | Freelance
Specialist in business development and marketing, I support companies in accelerating their growth by structuring their strategy and generating high-value commercial opportunities.
Strategy and analysis: Development of commercial plans aligned with business objectives, competitive analysis and market research to seize the best opportunities.
Business development: Prospecting, B2B sales, closing and management of strategic partnerships to boost commercial performance.
Marketing & Growth: Definition and implementation of impactful marketing strategies, targeted campaigns and customer acquisition optimization.
Project Management & Change Management: Project steering, optimization of internal processes and support for teams in change management.
International Development (Spain & LATAM): Internationalization strategy, identification of promising markets, prospecting and negotiation with key partners.
Do you have a business or marketing development project in France or internationally? Let's discuss your challenges!
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- VALORPLASTSales & Marketing Development ConsultantDecember 2024 - February 2025 (3 months)3-month interim missionBusiness Development• Support sales representatives in implementing and prioritizing their action plans to optimize commercial performance quickly.• Creation of commercial materials adapted to new market challenges to strengthen team effectiveness. Strategy & Marketing• Contribution to working groups dedicated to launching new offers by providing ad-hoc strategic expertise.• Market research and competitive analysis to assess offer positioning and guide commercial strategy. Project Management & Management• Co-construction of Key Performance Indicators (KPIs) to quickly assess the impact of commercial actions and adjust strategy accordingly.• Improvement of cross-functional links between teams to facilitate understanding of challenges and optimize action coordination.• Monitoring the implementation of commercial and marketing projects to ensure alignment with company objectives within the scope of this interim mission.
- Yélé consultingKey Account Manager Energy & UtilitiesSeptember 2023 - December 2024 (1 year and 3 months)Paris, FranceBusiness Development & Prospecting• Responsible for the ENEDIS account, representing 48% of the company's turnover, in business development and customer retention.• Development of the ENEDIS account's commercial strategy, focusing on long-term growth and market adaptation.• Prospecting major accounts (Veolia, Suez, and Paprec) with offers on sustainable mobility, decarbonization, and energy flexibility. Strategy & Key Account Management
- SCC,Regional Account Manager France NorthNovember 2022 - August 2023 (9 months)Paris, FranceResponsible for sales management for Île-de-France, Northern, and Eastern France for SCC's recycling subsidiary, managing a portfolio of major accounts and SMEs in the industrial and commercial sectors. Business Development and Prospecting• Prospecting for new business and managing major accounts and SMEs (Décathlon, Air Liquide).• Structuring offers and negotiating contracts.• Customer retention through short, medium, and long-term actions.• Identification, structuring, and response to public tenders (MGEN, Senate). Project Management• Training and support for sales representatives on the recycling offer.• Internal coordination in monitoring offers in conjunction with various departments (logistics, brokerage).
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Education
- MASTER Strategy and Marketing, specialization in International Business2015MASTER Stratégie et Marketing spécialité - Commerce International
- MAITRISE in Law, Economics, Management with a specialization in Management2014MAITRISE Droit, Economie, Gestion mention Management