Freelancer profile translated to English.
Back to original languageAbout Charles
Copywriter by trade, I work as a freelancer on brand content, social media feed, and a range of digital actions.
I also enjoy literature, philosophy, and the "L'Équipe" newspaper.
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- SAATCHI & SAATCHICopywriter / Creative Lead Burger KingDIGITAL AND ITOctober 2018 - Today (7 years and 7 months)Paris, France
- CHARLES SALVATORIFreelance Copywriter and Digital Creative (Specializing in Brand Content)DIGITAL AND ITFebruary 2018 - Today (8 years and 4 months)Paris, FranceCopywriter by trade, I work as a freelancer on brand content, social media feed, and a range of digital actions.
- LEO BURNETTCopywriter and Digital CreativeDIGITAL AND ITOctober 2015 - September 2017 (1 year and 11 months)Paris, FranceDesign and implement the development of digital creative actions for all of Leo Burnett France's accounts.MAIN BUDGETS: CHARAL, FIAT, CAMILLE ALBANE, CNIPT, OLYMPIQUE LYONNAIS#1 BRAND PLATFORMS AND BRAND CONTENT- Identify a brand's digital challenges and practices.- Develop a copywriting charter and define key language elements.- Design and implement a brand content platform based on a brand's needs.- Populate and update a platform according to a brand's news and new needs.#2 INFLUENCE AND SOCIAL MEDIA- Analyze a brand's communications and the relevance of its influence strategy.- Understand trends and new practices to develop an influence strategy aligned with a target audience.- Identify and implement a creative positioning, considering a brand's values and the specifics of the social media setup.- Design and develop a strong editorial line, adaptable to a brand's entire social media strategy.
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Education
- Master II - Communication Business ManagerÉcole Supérieure de Publicité2017Diplômé en septembre 2017, j'achevais alors une formation de cinq ans à l'École Supérieure de Publicité.