Freelancer profile translated to English.
Back to original languageAbout Charlène
Data Product Manager & Consultant specializing in CRM, MDM & AI use cases. I work on strategic data projects at the intersection of product, marketing, and tech.
My role: translate your business needs into concrete, actionable, and scalable data solutions, ensuring coordination, quality, and alignment with business objectives.
What I do concretely:
- Data project management (CRM, MDM, segmentation, consent)
- Definition of ML use cases (CLV, scoring, customer activation)
- Facilitation of business workshops / EXCOMs and requirements gathering
- Product Ownership (writing user stories, backlog, Agile rituals)
- Data governance & quality (rules, visibility, models)
- Executive reporting (by market, channel, user story, epic...)
Areas of expertise:
Luxury, cosmetics, e-commerce, premium retail, foodtech, FMCG.
Tools: Power BI, Salesforce, Jira, Azure DevOps, Shopify, Adobe Suite, Notion, Figma, Monday.
Available for freelance missions on a daily rate or ad-hoc consulting in data marketing, CRM strategy, or product management.
Based in Paris or fully remote.
French
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Paris (up to 20km)
Experience
- CHANEL SAS - EuropeData Product ManagerLUXURY GOODSFebruary 2025 - Today (1 year and 4 months)
- Managed several data initiatives (segmentation, consent, international flows) in 15+ EMEA countries
- Facilitated business and governance workshops with local & global teams to prioritize data use cases
- Coordinated IT, legal, and business teams to ensure GDPR compliance and solution scalability
- Provided monthly executive reporting to top management (progress by channel, country, epic)
- ArtefactSenior Data ConsultantDIGITAL AND ITJanuary 2024 - June 2024 (5 months)Paris, FranceCosmetics:
- Product Owner for AI/CLV use cases, delivering prioritized features in 4 months (DS + CRM collaboration)
Luxury:- Facilitated EXCOM workshops on Data & AI governance, leading to the structuring of 3 strategic projects
- Designed custom data acculturation plans for executives and internal teams
- Produced business deliverables (benchmarks, presentations, recommendations) to frame client roadmaps
- CHANELE-Business Project Manager (CRM & Data)LUXURY GOODSApril 2023 - December 2023 (8 months)Paris, France
- Deployed a European MDM platform for Chanel.com, improving customer data quality across 3 divisions
- Aligned IT, business, and market teams for 100% on-time CRM project delivery
- Gathered, documented, and validated business requirements in an agile framework, with 0 critical defects identified during testing
- Monitored production releases and presented them to regional stakeholders
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Education
- Master's degree, MSc in Management - European Triple Degree - Programme Grande École (France)emlyon business school2019Master's degree, MSc in Management - European Triple Degree - Programme Grande École (France)
- Master's degree, MSc in Management - European Triple Degree (Germany)Ludwig-Maximilians Universität München2019Master's degree, MSc in Management - European Triple Degree (Germany)