Freelancer profile translated to English.

Description

I am Charlene, a graphic designer and illustrator with a background in fashion, branding, and marketing. From my studio Secret Salt, I help brands and entrepreneurs with strong visual identities, social content, illustrations, and print design.

My style is creative, atmospheric, and completely tailored to my clients. I translate ideas and brand stories into designs that stand out and resonate with the target audience.

I enjoy working for lifestyle brands, creative entrepreneurs, and companies that want to establish a professional and distinctive image.

Curious about my work? Take a look at secretsalt.nl

Languages

Dutch
Native or bilingual
English
Basic

Workplace preferences

Remote only

Primarily works remotely

Secret Salt
Owner, Graphic Designer
September 2018 - Today (7 years and 9 months)
Veenendaal, Netherlands
• - Designing brand identities (logos/house styles)
• - Creating social media content
• - Designing birth and wedding invitations
• - Various graphic expressions, such as designing book covers, artworks for (company) clothing, presentation templates, flyers, posters, podcast covers, etc.
• - Custom illustrations
Adobe InDesign Adobe Illustrator Adobe Photoshop Canva Procreate
The Power Community B.V.
Marketing Employee / Graphic Designer
July 2020 - August 2022 (2 years and 1 month)
• - Graphic design of various marketing materials
• - Maintaining social media accounts
• - Designing the clothing collection
• - Other marketing activities
X-Company
Fashion Designer
March 2016 - July 2020 (4 years and 4 months)
X-company produces women's clothing in their own factories in China (Guangzhou) and has sales offices in the Netherlands, Denmark, Germany, and Canada.

Responsible for:
• - Designing the X-company collection in collaboration with our own factory in China.
• - Identifying trends and preparing and presenting trend analyses.
• - Providing support in the sales process by receiving clients in our showroom and helping them build their collection.
• - Traveling. At least twice a year to China to search for new fabrics and developments. Many European trips for trend analysis and inspiration.