About Charlène
- Immersion:I need to understand what makes you tick to translate it accurately.
- Excellence:I take care of your image as if it were my own. My eye is discerning: I create visuals and words that aren't just "pretty," but that ring true.
- Support:My goal is for you to no longer be alone facing your screen. I take over so you can regain your own freedom.
French
Native or bilingual
Experience
- Les 4 Sergents🍸 Social Media Manager, Content Creator & Ads | Strategy & GrowthRESTAURANTS AND FOOD SERVICEApril 2026 - Today (2 months)La Rochelle, FranceI support this La Rochelle restaurant in collaboration with another CM, with a structured and complementary approach, combining strategic vision and creative excellence on the ground.💼Organized and Efficient Collaboration:Strategy & Management:The overall management of the digital strategy, consistency between establishments, and performance analysis are handled with a long-term vision: defining editorial focuses, continuous optimization, engagement management (comments, messages), and managing sponsored campaigns. This approach ensures controlled communication aligned with the restaurant's objectives.Creative Direction & On-Site Presence:Based locally in La Rochelle, I act as the on-site point person to capture the essence of the place and translate it visually. I design and produce all photo and video content (dishes, ambiance, terrace, events, parties, private bookings), with a particular focus on aesthetics and emotion.Operational Creative Direction:Choice of formats, angle proposals, feed organization, and anticipating content needs. Active monitoring of local opportunities (influencers, local events) to enhance the restaurant's visibility.🤝Synergistic Work:We co-create a strong artistic direction and a coherent editorial line. We plan content (posts & stories), approve strategic communications, and collaborate on key photoshoots and specific visuals (announcements, graphic formats). The production and strategy of stories are also part of this joint effort, to maintain a dynamic and engaging daily presence.📈A Comprehensive Approach:This organization allows for the combination of strategic thinking and quality creative execution to enhance the restaurant's image, inform, and create a digital experience that matches its universe.
- Les 4 SergentsContent Creator for Photo & VideoRESTAURANTS AND FOOD SERVICEMarch 2026 - March 2026La Rochelle, France👨🏽🍳Event Content Creation & Gastronomic ExperienceFor an exclusive event at the restaurantLes 4 Sergents**in La Rochelle**, I carried out a content creation mission to capture the essence of a unique culinary collaboration, featuring a Michelin-starred chef alongside the kitchen brigade.💼Missions and Expertise Deployed:Shooting & Short Formats: Creation of immersive photo and video content, capturing both the intensity in the kitchen and the atmosphere in the dining room. Creation of dynamic Reels designed for social media, highlighting the event's key moments.Showcasing Culinary Expertise:Highlighting technical skills, plating precision, and the synergy between chefs to enhance gastronomic excellence and strengthen the venue's high-end image.Immersion & Storytelling:Visual translation of the customer experience through authentic and elegant storytelling, conveying the atmosphere, the pace of service, and the exclusivity of the event.Artistic Direction & Details:Meticulous work on textures, lighting, materials, and compositions to enhance every dish and every moment, with an aesthetic sensibility inspired by luxury.🙋🏽♀️Why Choose Me?With experience in the world of Palaces and luxury, I bring particular attention to every visual detail. My goal: to transform a moment, a place, or a skill into a desirable digital experience. Thanks to a comprehensive approach (photo, video, drone), I create emotionally impactful content designed to be memorable and durably enhance your brand image.
- ATLANTIQUE CAISSES SYSTEMES SEGSocial Media Strategy & AdvertisingPRESS AND MEDIAOctober 2024 - Today (1 year and 8 months)La Rochelle, France🚀Social Media Manager, Content Creator & Advertising | Strategy & GrowthSince 01/01/2024, I've been supporting this company specializing in payment solutions to boost its digital visibility and support its business development in the Greater West region.💼 Missions and Expertise Deployed:Multi-Platform Social Media Management: Complete management of Instagram, Facebook, and LinkedIn accounts. Adapting tone and formats according to the audience (B2B on LinkedIn, local and business-focused on Instagram/FB).Event Coverage: Physical presence at trade shows and partner events for "live" coverage (stories & photos), humanizing the brand and boosting immediate engagement.Advertising Creation (Print & Digital): Design of advertising visuals for brochures, adhering to a strong and impactful graphic charter.Content Strategy: Highlighting technical solutions, customer testimonials, and company news to generate qualified leads.📈Proven Results:In my recent full management projects, the numbers speak for themselves:+116.76% community growth (Followers).+128.20% increase in overall visibility (Reach / Impressions).🙋🏽♀️ Why Choose Me?Whether you are an ambitious SME, a player in the Gastronomy sector, a Wellness center, or a Real Estate agency, I immerse myself in your identity to tell your story. My hybrid background has taught me reactivity, excellence, a keen eye for detail, and impeccable aesthetics. A 360° approach combining daily social media management, advertising graphic creation, and on-site responsiveness during events.Let's discuss your goals! I'm available to talk about your project and define your future social conquest strategy together.
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Education
- Bachelor in E-Business Project Management - Community ManagerCipécma2024DÉROULEMENT EN ALTERNANCE OBJECTIFS : • Le secteur professionnel du digital poursuit sa dynamique de croissance et les chiffres concernant le domaine de l’e-commerce sont en constante évolution à la hausse. Le cœur de métier est celui de la publicité et de la communication sur internet, de la promotion d’une marque, de la fidélisation des clients. Les activités liées à la vente et au marketing y sont très présentes. • L’objectif de cette certification est de permettre aux acteurs économiques de ce secteur de disposer des compétences de jeunes professionnels directement opérationnels et disposant en outre d’un socle de compétences, notamment transversales leur permettant d’évoluer rapidement vers des activités à dominante stratégique telles que l’audit et le consulting ou la conduite de projets de plus en plus complexes.