About Charlène
- PR & Media Strategy
- Press Release/Press Kit Writing
- Journalist, Media, and Opinion Leader Relations
- Image, Awareness, and Reputation Management
- Strategic and Operational Communication
- Luxury Brand Image & Positioning
- Personal Branding (Creators, Executives, Artists)
- Storytelling & Brand Consistency
- Influence Strategy & Brand/Talent Partnerships
- Celebrity Marketing Campaigns
- Talent Management and Brand/Celebrity Relations
- Event Communication & Launches
- Press, Influencer, and VIP Events
- Brand Activation & Premium Experiences
- Event Project Management
- Monitoring Tools:Google Alerts, Meltwater, Cision, Feedly
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Experience
- MODSPE - ÉCOLE DES MÉTIERS DE LA MODESpeaker & Trainer in Communication, Public Relations & Influence - Master's StudentsFASHION AND COSMETICSOctober 2025 - Today (8 months)Lille, France
- Design and delivery of 3training moduleson current influence and personal branding challenges.
*Personal Branding for Creators:building a consistent image, content strategy, brand positioning.*Talent/Brand Relations:collaboration mechanics, partnerships, contractual and image stakes.- Pedagogical approach based on **real cases, field feedback, and professional simulations**.
- CPASDELACOM - AGENCE 360°PR, Brand Content & Talent ManagerLUXURY GOODSSeptember 2022 - July 2025 (2 years and 10 months)Paris, France*Strategic management of 360° communication campaigns:Henry Jacques - Samsung - Hôtel de Pourtalès - Koba Skincare - Cannes Film Festival - BET TV - Marrakech Fashion Week*Direction of Brand Content Creation(Press Releases, Press Kits, Media Kits, Visuals, Social Media Storytelling, ...): IMI & KIMI - Koba Skincare - Hôtel de Pourtalès*Orchestration of impactful events:Cannes Film Festival - Awards Ceremony for Engagements and Meritocracy*Talent Brand & Image Management:Joey Starr - Lisa Azuelos - Koffi Olomide - Gaston Savina - Hiro - Cleeveland Roumillac*Deployment of Celebrity Marketing Operations:Vogue - GQ - Le Royal Monceau - Maison Villeroy - Cadillac - Hôtel de Pourtalès
- 3VS STUDIO - AGENCE ÉVÉNEMENTIELLE CRÉATIVEOperations Manager - Assistant Art Director - Project ManagerFASHION AND COSMETICSMarch 2022 - May 2022 (2 months)Roubaix, France
- Operations Manager, Project Manager
- Management of communication and influence projects, Event production management (showcases, fashion shows, photoshoots)
- Supervision of scenography and event experience
- Logistics coordination and material resource management
- Team coordination and strategic delegation
- Artistic Direction: creation of visual materials & brand content
- Implementation of HR initiatives fostering internal cohesion
- Management and retention of client & partner relationships
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Education
- Master 2 - Event ManagementISEFAC ALTERNANCEMaster 2 - Evènementiel
- Bachelor 3ISEFAC BACHELORBachelor 3