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Charlène RavytsCR

Charlène Ravyts

Communication, Influence and PR Trainer

€490/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Charlène

Consultant & Trainer in Communication, Public Relations, and Influence

I supportcompanies and schools(students from Bac+1 to Bac+5) with theircommunication, image, and visibilitychallenges.

With strong **field expertise from agencies**, I have worked for renowned brands (e.g., Samsung), international projects (e.g., Cannes Film Festival), and public figures (e.g., JoeyStarr), on communication, public relations, and influence strategies.

I design and deliver **training sessions, workshops, and strategic coaching based on real cases and concrete references**.


🎯AREAS OF EXPERTISE:

📰Public Relations & Media Relations
  • PR & Media Strategy
  • Press Release/Press Kit Writing
  • Journalist, Media, and Opinion Leader Relations
  • Image, Awareness, and Reputation Management
📣Communication & Branding
  • Strategic and Operational Communication
  • Luxury Brand Image & Positioning
  • Personal Branding (Creators, Executives, Artists)
  • Storytelling & Brand Consistency
🌐Influence, Celebrity Marketing & Talent Management
  • Influence Strategy & Brand/Talent Partnerships
  • Celebrity Marketing Campaigns
  • Talent Management and Brand/Celebrity Relations
🎪Events & Brand Experiences
  • Event Communication & Launches
  • Press, Influencer, and VIP Events
  • Brand Activation & Premium Experiences
  • Event Project Management
🛠️Professional Tools
I also train on the use of tools used in companies and agencies:

*Adobe Suite(InDesign, Photoshop, Illustrator)

*Canva(Communication & Branding Materials)

*Pack Office(Word, PowerPoint, Excel)

*Google Workspace

*LinkedIn(Personal Branding & Professional Visibility)

*Instagram, TikTok, Meta
  • Monitoring Tools:Google Alerts, Meltwater, Cision, Feedly
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Paris (up to 50km), Lille (up to 10km)

Experience

  • MODSPE - ÉCOLE DES MÉTIERS DE LA MODE
    Speaker & Trainer in Communication, Public Relations & Influence - Master's Students
    FASHION AND COSMETICS
    October 2025 - Today (8 months)
    Lille, France
    • Design and delivery of 3training moduleson current influence and personal branding challenges.
    *Talent Scouting & Identification:identifying high-potential profiles, analyzing digital ecosystems, market trends.

    *Personal Branding for Creators:building a consistent image, content strategy, brand positioning.

    *Talent/Brand Relations:collaboration mechanics, partnerships, contractual and image stakes.
    • Pedagogical approach based on **real cases, field feedback, and professional simulations**.
    Influencer Relations Influence Strategy Personal Branding Strategic Partnerships Brand Storytelling
  • CPASDELACOM - AGENCE 360°
    PR, Brand Content & Talent Manager
    LUXURY GOODS
    September 2022 - July 2025 (2 years and 10 months)
    Paris, France
    *Strategic management of 360° communication campaigns:Henry Jacques - Samsung - Hôtel de Pourtalès - Koba Skincare - Cannes Film Festival - BET TV - Marrakech Fashion Week

    *Direction of Brand Content Creation(Press Releases, Press Kits, Media Kits, Visuals, Social Media Storytelling, ...): IMI & KIMI - Koba Skincare - Hôtel de Pourtalès

    *Orchestration of impactful events:Cannes Film Festival - Awards Ceremony for Engagements and Meritocracy

    *Talent Brand & Image Management:Joey Starr - Lisa Azuelos - Koffi Olomide - Gaston Savina - Hiro - Cleeveland Roumillac

    *Deployment of Celebrity Marketing Operations:Vogue - GQ - Le Royal Monceau - Maison Villeroy - Cadillac - Hôtel de Pourtalès
    Social Media Public Relations Influence Strategy Talent Management and Development Celebrity Marketing
  • 3VS STUDIO - AGENCE ÉVÉNEMENTIELLE CRÉATIVE
    Operations Manager - Assistant Art Director - Project Manager
    FASHION AND COSMETICS
    March 2022 - May 2022 (2 months)
    Roubaix, France
    • Operations Manager, Project Manager
    • Management of communication and influence projects, Event production management (showcases, fashion shows, photoshoots)
    • Supervision of scenography and event experience
    • Logistics coordination and material resource management
    • Team coordination and strategic delegation
    • Artistic Direction: creation of visual materials & brand content
    • Implementation of HR initiatives fostering internal cohesion
    • Management and retention of client & partner relationships
    Event Communication Event Organization Artistic Direction Community Management Partnerships

Recommendations

Géraldine Bigot-AllaigreGB
FD
Géraldine Bigot-Allaigre and 1 other person have recommended Charlène

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Education

  • Master 2 - Event Management
    ISEFAC ALTERNANCE
    Master 2 - Evènementiel
  • Bachelor 3
    ISEFAC BACHELOR
    Bachelor 3

Skill set

Categories