Charlene Rambaud

• Digital Advertising (SEA): Creation and management of Google Ads and Meta Ads advertising campaigns, development of optimized landing pages, in-depth analysis of KPIs, and continuous adjustment of strategies to maximize return on investment.

• Search Engine Optimization (SEO): Design and management of websites, writing of content optimized for natural referencing, performance monitoring, and regular content updates for optimal positioning.

• Management of the communication budget, optimal use of resources to maximize results.

Content Creation:

• Visual Design: Development of attractive visuals and advertising content, in line with the company's brand image.

• Photo and Video Production: Organization of photo shoots and filming, from planning to the production of high-quality visual content for marketing campaigns.

. Responsible for the management and animation of the company's website and social networks, ensuring the strengthening of online visibility and brand image. . Design of all print communication materials, including advertising inserts, signage, window displays, and vehicles, creation of graphic identity, promotional items, roll-ups, and much more. These materials are designed to effectively promote the company's identity, both in physical spaces and on digital platforms.

• Intranet and website updates and maintenance

• Creation of print and digital materials: posters, video editing, etc.

• Participation in institutional events

• Member of the steering committee for internal evaluation of the establishment: audit, satisfaction survey, action plan, etc.