Charlène Porée

Individual and group training and coaching:

Topics:

- Management

- Leadership

- Negotiation

- Public Speaking

- Stress and Emotion Regulation

Some references:

Companies: France Travail, Orange, LVMH, Groupe Les Mousquetaires, Geodis, Denios, ...

Incubators: Learning Planet Institute, INCO, Singa ...

Schools: EDHEC, BSB, Rocket School ...

Cool Roof France markets and applies a white paint to roofs to make the air in your cities and buildings more breathable.

My mission in this role was to redefine the company's marketing and sales strategy, and to select and implement a CRM (Hubspot) to drive and monitor this strategy.

Marketing Strategy:

- Redefinition of Cool Roof France's identity and values

- Definition of storytelling

- Creation of content strategy: blog posts, videos (testimonials, etc.)

- Development of an editorial charter by channel: Facebook, Linkedin, Twitter & Instagram

- Redefinition of event strategy: fewer trade shows (to limit travel during the pandemic), creation and animation of webinars

- Animation of an ecosystem through the coolroofers association, and key partnerships with suppliers and players in the ecological transition

- Overhaul of communication materials (sales presentation, sales brochure, and website: creation of a blog - Cool Roof news, on the ecosystem and expert content)

- Press relations management

Sales Strategy:

- Redefinition of the target audience

- Training the team on the sales pitch

- Development of a "mixed" or "Social Selling" prospecting strategy via phone, email & Linkedin: definition of the prospecting script, follow-ups, etc.

- Redefinition of the customer journey: from first contact to signature

- Redefinition of the "Individuals" offer: pricing, distribution

- Partnership management (suppliers, ecosystem)

- Strategic & technical meetings

- Trade show animation

CRM:

- Choice of tool based on sales & marketing strategy

- Migration of the database

- Creation of differentiated contact forms

- Development of webinar invitations and personalized sales follow-ups

- Creation of a "pipeline" by market segment

- Reporting

Teach on Mars is the European leader in mobile-optimized training platforms. We provide training managers, sales and marketing managers, and executives who use training as a lever for change with a complete and effective solution that maximizes training opportunities within the organization.

My mission: 360° management of key accounts:

Industry sector: Luxury, Banking, Telephony

• Prospecting (telephone, Linkedin, events)

• Management of inbound leads

• Responding to private and public tenders

• Closing

• Account Management: Renewal and Upsell

Achieved 150% of my target