Freelancer profile translated to English.
Back to original languageAbout Charlène
I help structures in creation or strong growth (freelancers, start-ups, SMEs...) to (re)define their Marketing strategy and their brand image to lead them quickly to success.
🎖Unique: my expertise + your need => 𝐚𝐜𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐝 𝐬𝐮𝐢𝐭.
💎Rich: Marketing + Communication + Sales =>360°𝐚𝐜𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐝.
📐Complete: audit + consulting + operational management => 𝐯𝐚𝐫𝐢𝐚𝐛𝐥𝐞 𝐠𝐞𝐨𝐦𝐞𝐭𝐫𝐲 𝐚𝐜𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐝.
My offer:
- Audit of MCC (Marketing, Communication, and Sales) strategies
- In-depth analysis of targets, competitors, and other stakeholders
- Marketing Strategy: positioning, brand platform (branding), offer portfolio structuring.
- Sales Strategy: sales pitch, sales funnel, customer care.
- Communication Strategy: channel selection, editorial strategy, storytelling
- Writing of print and digital content
Finally, I support my clients with kindness, empathy, and listening.
I look forward to reading your projects for a great and successful collaboration!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- SororITRepositioning Strategy, Offer Structuring, and Communication StrategyEDUCATION AND E-LEARNINGJuly 2025 - Today (11 months)Marseille, FranceSupport for the strategic repositioning of a business coaching training providers for impact.- target definition and prioritization- definition of positioning and unique value proposition- brand platform definition- naming and baseline- offer portfolio structuring- multi-channel communication strategy definition- operational management of service providers
- Agence OcelotPositioning Strategy and Offer StructuringDIGITAL AND ITJune 2025 - August 2025 (2 months)Grenoble, FranceSupport for the agency's director in structuring their business.- target definition and prioritization- definition of positioning and unique value proposition- brand platform definition- offer portfolio structuring- multi-channel communication strategy definition
- O-TechnoBrand Creation and Product Launch SupportHEALTH AND WELLNESSSeptember 2024 - May 2025 (7 months)Grenoble, FranceSupport for the creation of a MedTech start-up and the search for its POC (Proof of Concept).- Marketing Strategy Creation: market research, positioning, brand platform.- Communication Strategy Creation: objective and message selection, channel selection, operational communication plan- Organization of its 1st Crowdfunding campaign from A to Z- Monthly operational support
Recommendations
SE
MS
+1
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Education
- Master in Strategic and Operational MarketingEM Strasbourg2013Majeure: Marketing Stratégique et opérationnel Mineure: Négociation commerciale 1 année à St Pétersbourg en finance internationale 1 année de césure chez Adidas Group en Market Intelligence