Freelancer profile translated to English.
Back to original languageAbout Charlene
🎯 Digital Marketing Expert | Social Ads Expert (Meta, LinkedIn) – Google Ads – Content & Email Marketing
With over 10 years of experience in marketing, I help brands build high-performing, coherent, and results-oriented strategies.
🔹 Social Media & Paid Ads
Specializing in Meta (Facebook/Instagram) and LinkedIn Ads campaigns, I optimize your acquisition funnels to maximize your ROI: precise targeting, A/B testing, retargeting, conversion funnels. I master the entire chain: from strategy to operational execution.
🔹 Google Ads & Paid Search
Search, Display, YouTube, Performance Max campaigns: I create calibrated campaigns to boost your visibility and conversions on Google, with a data-driven approach.
🔹 High-Value Content Creation
Trained in web writing and coming from the print media world, I produce clear, engaging, and SEO-friendly content: articles, landing pages, newsletters, video scripts… always designed for your target audience.
🔹 Email Marketing & Automation
I design your email campaigns from A to Z (copywriting, design, segmentation, A/B testing) and set up automation scenarios to strengthen customer relationships and generate qualified leads.
🔹 Global Vision & Synergy of Levers
Beyond execution, I support you in structuring your overall marketing strategy: message coherence, channel orchestration, KPIs, dashboards.
Would you like to discuss? I am available to talk about your project!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LUC POUGET autoentrepreneurYouTube SEOJanuary 2021 - January 2021LyonYouTube video SEOChannel organization, playlist creation
- LES TROIS CHENESProduct ManagerHEALTH AND WELLNESSSeptember 2012 - March 2016 (3 years and 7 months)Lyon, FranceDefinition of the offer & its structureLaunch of the laboratory's sports rangeCoordination of actions between service providers & different internal departmentsFacilitation of sales meetings
- ERIC FAVRE WELLNESSMarketing, Communication & E-commerce ManagerHEALTH AND WELLNESSApril 2016 - June 2020 (4 years and 3 months)Lyon, FranceDevelopment of a communication & promotion strategy (advertising, press, POS, events, trade show participation)Definition of objectives, analysis of sales statistics & implementation of actionsWebsite development: complete redesign & new digital strategyBudget management & purchasing process managementManagement of a team of 6 people and supervision of external service providers2016 Revenue €3M => 2019 Revenue €9M
Reviews
Recommendations
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Education
- Bachelor of BusinessEcole de Commerce de Lyon2013
- Master Digital MarketingDigital College2021
Certifications
- Digital Marketing & Strategy CertificateNaïas Formation2020
- Growth Marketing ExpertGrowth Tribe2020