Freelancer profile translated to English.
Back to original languageAbout Charlène
SEO Web Writer & Copywriter | Content that attracts and converts | Culture & Publishing Specialist
Creating high-performing web content is time-consuming.
Between the blank page, SEO you don't master, and that feeling of shouting into the void... I understand.
I'm Charlène, an SEO web writer and copywriter. My job? To help you communicate without betraying yourself and turn your online presence into a development tool.
What I do for you specifically:
1. Create your optimized web content
SEO blog articles, About pages that truly tell your story, product descriptions that make you want to buy, newsletters that are read to the end. Authentic content that reflects you AND performs well on Google.
2. Boost your natural visibility
Strategic keyword research, on-page optimization, internal linking, SEO structure. I make your content rank higher on Google to attract qualified traffic.
3. Write texts that convert
Landing pages, persuasive copywriting. I structure your content to turn your visitors into customers, using storytelling + conversion techniques.
4. Support you in becoming autonomous
SEO audits, editorial coaching, training. My goal: for you to understand the basics and manage your communication with confidence.
My specialty: the cultural sector
Particular expertise in the world of books and culture. Authors, publishers, cultural institutions: I know your challenges and I know how to communicate about your work with accuracy. Specific services: literary reviews, interviews, press releases, editorial strategy.
I combine technical SEO, persuasive copywriting, and an understanding of communication challenges. Result: content that performs without betraying you. My writing adapts to your voice, not the other way around.
In numbers: 2+ years of experience | 20+ clients | 180+ optimized content pieces.
Email:
French
Native or bilingual
English
Fluent
German
Fluent
Chinese
Basic
Remote only
Primarily works remotely
Experience
- CHARLÈNE REDAC'Cultural Web Writer / Literary BloggerCULTURESeptember 2023 - Today (2 years and 11 months)Caen, France✍️ Web Writing:-> Captivate your readers with original and engaging blog posts.-> Build reader loyalty with informative and well-structured newsletters.-> Position yourself as an expert with detailed and educational content (white papers, training, etc.).-> Enhance your online presence with optimized web pages and catchy scripts for your videos.-> Grab your readers' attention and spark engagement with impactful social media captions.📚 Literary Blogging:-> Bring your publications to life with compelling literary reviews.-> Discover the world of your favorite authors through captivating interviews.-> Receive detailed feedback on your manuscripts to improve them before publication.-> Benefit from personalized advice to structure and enhance your literary project.🚀 SEO Optimization:-> Identify the most relevant keywords for your audience.-> Find keywords that are searched for and have low competition.-> Integrate relevant keywords to enrich content.-> Add external and internal links to improve content referencing.-> Make your content clearer and more accessible.🔍 Proofreading & Editing:-> Web content: articles, newsletters, product descriptions, training materials, white papers, social media posts, websites, etc. 👉 I ensure every word counts.-> Professional documents: letters, novels, short stories, administrative documents, cover letters, CVs, theses, internship reports, academic papers, etc. 👉 I ensure the clarity and accuracy of your writing.🚀 Website: https://charlenemalandain.com
- SCSARTNewsletter Writing Manager (Volunteer and Remote)CULTUREJuly 2023 - November 2023 (5 months)Sartrouville, FranceResponsibilities:- Assist the manager in selecting profiles for the monthly/bi-monthly newsletter (a project leader and a prominent personality),- Write profiles/interviews or short informative blurbs,- Proofread the newsletter,- Potentially, seek partners to fund and sponsor the Newsletter.
- Bibliothèque MunicipaleHeritage AssistantCULTUREJanuary 2023 - March 2023 (2 months)Cormelles-le-Royal, FranceFixed-term contract from January 30 to March 10, 2023.Responsibilities:- Identify and manage user requests related to the reception function of a media library.- Assist users in their documentary research and online information management.- Manage the loan and return process (explain registration procedures and conditions, explain loan operating rules, handle user disputes).- Prepare documents (stamping, labeling, RFID tagging, covering, etc.).- Identify and report damaged documents.- Minor document repairs.- Ensure maximum document availability through organized and regular shelving.- Bibliographic description of the reserve collection.- Assist with the setup of the 'Printemps des Poètes' exhibition.
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Education
- Bachelor's Degree in HistoryUniversity of Le Havre Normandy2016Histoire, Sociologie, Littérature, Techniques d'enquêtes.
- Advanced Professional WritingLinguaphone2023Relecture et correction en français.