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Charlène LuneauCL

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Freelancer profile translated to English.
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About Charlène

E-commerce expert for over 10 years, specializing in the fashion sector, I support brands in developing their online presence and optimizing their digital performance.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • VANESSA BRUNO
    E-Commerce Manager
    February 2022 - December 2024 (2 years and 10 months)
    Team management - 3 permanent contracts: E-Store, Traffic, and Marketplaces
    Development of the commercial animation plan
    Digital project management, UX/UI redesign of the e-shop
    Analysis of e-commerce performance
    Improvement of the customer journey
    Product offering management
    Management of the acquisition strategy
    International development
  • LE TANNEUR
    E-Commerce Manager
    February 2020 - January 2022 (1 year and 11 months)
    Team management - 2 permanent contracts: E-store and CRM
    Website animation (homepage, landing page, blog, products...)
    Development of the commercial animation schedule
    Monitoring and analysis of performance indicators
  • VEEPEE
    E-merchandiser
    March 2013 - December 2019 (6 years and 9 months)
    Online sales and e-merchandising
    Adaptation of sales for international markets
    Performance analysis
    Organization of e-commerce photoshoots

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Education

  • Master II
    Paris Ouest
    2010
    Marketing Opérationnel International
  • Master I
    IAE of Poitiers
    2009
    Management des Projets Marketing

Skill set

Categories