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Charlène L.CL

Charlène L.

Senior Consultant Communication Brand Content 📸

€600/day
18 projects
Paris, FR
8-15 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Charlène

〰️ 𝗖𝗔𝗠𝗣𝗔𝗚𝗡𝗘 𝟯𝟲𝟬° - 𝗕𝗥𝗔𝗡𝗗 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 - 𝗣𝗛𝗢𝗧𝗢𝗦 / 𝗩𝗜𝗗𝗘𝗢𝗦 〰️
10 years of experience in consulting & managing communication / marketing brand content projects, in France & internationally, as a Communication Consultant, Senior Project Manager, Coordinator / Production Director, Traffic Creation Manager.

Expert in multimedia content production (TV Ads, Digital / Social Media, Radio, Display, Press). Organized, rigorous, and always up-to-date with the latest trends, I know how to listen to the client to formulate & execute creative proposals, with formidable efficiency, at your service.

I am available for short or long missions.
The Daily Rate is indicative here, depending on the time and/or responsibilities of the mission, it may change.

𝗖𝗟𝗜𝗘𝗡𝗧𝗦 :
🥂 : Monkey Shoulder, Bordeaux Wines and Pernod Ricard brands (Absolut, Ballantine's, Beefeater, Boukman, Ceder's, Chateau Sainte Marguerite, Cinzano, Havana Club International, Jameson, Italicus, Lillet, Martell, Mumm, Monkey 47, Perrier-Jouët, Ricard, Suze)
💄 : Naos Group (Etat Pur, Esthederm)
⚕️ : O2, Henner, Adhap Services
🏦 : le Cercle des Economistes
👷🏼‍♀️ : Colas, Safran, Suez
💼 : AACC (Association of Consulting and Creation Agencies)
🛍️ : Printemps Haussmann
📞 : Free, Orange
💎 : Pandora
🐶 : Reglo.fr
🛌 : Accor, Okko Hotels
etc.

Do you want support in your communication project?
Let's meet 💡

↓ Discover more about my experiences & skills ↓
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • FREELANCE
    SENIOR CONSULTANT: COMMUNICATION BRAND CONTENT / PROD DIR.
    CONSULTING AND AUDITS
    March 2019 - Today (7 years and 3 months)
    𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦 (𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗜𝗡𝗚 & 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧)
    - Photo shooting (lifestyle, still life, pack)
    - Audiovisual production (Clip, advertising, social media, documentary, institutional)
    - Product design (packaging / POS / VAP)
    - Space design (brand experience / event prod)

    𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦
    - Briefing, analysis & validation of the need
    - Monitoring & documentation (market, competition, trends, etc.)
    - Formulation of recommendations
    - Definition & evaluation of necessary resources
    - Sourcing & composition of the production team (specialized consultants, creatives, technicians) and team management
    - Planning & leading the key stages of the projects (kick off, follow-up meetings, presentation of deliverables etc.)
    - ARPP + TV Channels Consultation
    - Planning & monitoring of production stages within the allotted time
    - Constitution of production documents (quotes, recommendations, specifications, PPM, service sheet etc.)
    - Creation / production coordination in compliance with production processes
    - Verification of iterative & final deliveries
    - Lifting blocking points & providing solutions
    - Administrative follow-up (onboarding new suppliers, DPAE)
    - Legal follow-up (contracts, image rights)
    - Definition of the budget & monitoring of the financial profitability of the project: expenses, budget negotiation
    - Archiving of project documentation & final deliverables
    - Analysis of results & reporting
    Process facilitation Team management Project direction Audiovisual production Post production Packaging Photo shooting
  • Pernod Ricard SA
    PRODUCTION COORDINATOR / TRAFFIC CREATION MANAGER
    WINE AND SPIRITS
    September 2020 - January 2023 (2 years and 4 months)
    Paris, France
    @TheMix Paris; creative in-house agency of the Pernod Ricard group

    𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦
    1. 𝘏𝘜𝘔𝘈𝘕 𝘙𝘌𝘚𝘖𝘜𝘙𝘊𝘌𝘚 𝘔𝘈𝘕𝘈𝘎𝘌𝘔𝘌𝘕𝘛:
    - Sourcing talents & developing the pool of freelancers
    - Evaluation of working time & monitoring of schedules
    - Distribution of work, coordination and management of freelance teams (strat. consultants, creatives, production, technical, etc.)

    2. 𝘖𝘗𝘛𝘐𝘔𝘐𝘡𝘈𝘛𝘐𝘖𝘕 𝘗𝘙𝘖𝘋𝘜𝘊𝘛𝘐𝘖𝘕 & 𝘋𝘌𝘝𝘌𝘓𝘖𝘗𝘔𝘌𝘕𝘛 𝘖𝘍 𝘛𝘏𝘌 𝘗𝘙𝘖𝘊𝘌𝘚𝘚:
    - Definition and development of processes, Integration of production tools
    - Control of the adequacy between the project problem & the response (strategic / creative / production)
    - Lifting blocking points & proposing corrective actions
    - Verification of the smooth running of projects
    - Development of client & team REX for integration of corrective actions

    3. 𝘔𝘖𝘕𝘐𝘛𝘖𝘙𝘐𝘕𝘎 𝘖𝘍 𝘙𝘌𝘕𝘛𝘈𝘉𝘐𝘓𝘐𝘛𝘠:
    - Management of purchases of materials, dedicated to production
    - Participation in the creation of production budgets & final validation
    - Validation of external expenses of freelancers
    - Definition of a rate card and price negotiations

    𝗠𝗔𝗥𝗞𝗘𝗧𝗦: France (Evin law) & International

    𝗖𝗟𝗜𝗘𝗡𝗧𝗦
    - International Strategic Brands: Ricard, Ballantine's, Beefeater, Havana Club International
    - Prestige Brands: Mumm, Perrier-Jouët, Martell, Chateau Sainte-Marguerite
    - Specialties: Lillet, Monkey 47, Italicus, Suze, Redbreast
    - Non-alcoholic brands: Ceder's, Cinzano Spritz 0%
    Team management Human resources management Project management Business development Brand content Audiovisual production
  • Pernod Ricard SA
    360° PROJECT MANAGER / BRAND CONTENT PRODUCER
    WINE AND SPIRITS
    March 2019 - September 2020 (1 year and 6 months)
    Paris, France
    @TheMix Paris; creative in-house agency of the Pernod Ricard group

    𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦
    𝘉𝘙𝘈𝘕𝘋𝘐𝘕𝘎: Naming, Visual Identity
    𝘊𝘖𝘕𝘛𝘌𝘕𝘛 𝘗𝘙𝘖𝘋𝘜𝘊𝘛𝘐𝘖𝘕: Photoshoot, Video, 3D
    𝘗𝘈𝘊𝘒𝘈𝘎𝘐𝘕𝘎: Creation, Redesign
    𝘚𝘊𝘌𝘕𝘖𝘎𝘙𝘈𝘗𝘏𝘠: Retail, Event
    𝘋𝘐𝘎𝘐𝘛𝘈𝘓: site, application

    𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦
    - Briefing & monitoring of the client relationship
    - Kick off & Daily operational management: management of internal and external teams, preparation of client presentations, writing reports, management of schedules.
    - Monitoring of production and post production in compliance with deadlines
    - Finalization and delivery of assets for distribution
    - Financial management of projects (budget management, quotes, invoicing)
    Project management Photo shooting Video Visual identity Branding

Reviews

5.0

Out of 6 ratings

AliceA

Alice

Naos - Wallet Content Factory

Reviewed on 7/12/2023

A quick, productive, constructive mission, which allowed me to put ideas down, challenge the vision, and benefit from Charlène's perspective and experience on the aspects of project management / creation / Content Factory. I'm already thinking about other missions on production management aspects. I highly recommend Charlène !!
Pierre AntoinePA

Pierre Antoine

Pernod Ricard / Blue Studio

Reviewed on 12/2/2019

Recommendations

Sandy FoucherandSF
Myrtille RichéMR
Alice AmielAA
+6
Sandy Foucherand and 8 other people have recommended Charlène

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Education

  • Master II Digital Strategy and Project Management
    INSEEC
    2015
  • Master I Communication Consulting
    INSEEC
    2014

Certifications

Skill set

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