About Charlène
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- FREELANCESENIOR CONSULTANT: COMMUNICATION BRAND CONTENT / PROD DIR.CONSULTING AND AUDITSMarch 2019 - Today (7 years and 3 months)𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦 (𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗜𝗡𝗚 & 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧)- Photo shooting (lifestyle, still life, pack)- Audiovisual production (Clip, advertising, social media, documentary, institutional)- Product design (packaging / POS / VAP)- Space design (brand experience / event prod)𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦- Briefing, analysis & validation of the need- Monitoring & documentation (market, competition, trends, etc.)- Formulation of recommendations- Definition & evaluation of necessary resources- Sourcing & composition of the production team (specialized consultants, creatives, technicians) and team management- Planning & leading the key stages of the projects (kick off, follow-up meetings, presentation of deliverables etc.)- ARPP + TV Channels Consultation- Planning & monitoring of production stages within the allotted time- Constitution of production documents (quotes, recommendations, specifications, PPM, service sheet etc.)- Creation / production coordination in compliance with production processes- Verification of iterative & final deliveries- Lifting blocking points & providing solutions- Administrative follow-up (onboarding new suppliers, DPAE)- Legal follow-up (contracts, image rights)- Definition of the budget & monitoring of the financial profitability of the project: expenses, budget negotiation- Archiving of project documentation & final deliverables- Analysis of results & reporting
- Pernod Ricard SAPRODUCTION COORDINATOR / TRAFFIC CREATION MANAGERWINE AND SPIRITSSeptember 2020 - January 2023 (2 years and 4 months)Paris, France@TheMix Paris; creative in-house agency of the Pernod Ricard group𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦1. 𝘏𝘜𝘔𝘈𝘕 𝘙𝘌𝘚𝘖𝘜𝘙𝘊𝘌𝘚 𝘔𝘈𝘕𝘈𝘎𝘌𝘔𝘌𝘕𝘛:- Sourcing talents & developing the pool of freelancers- Evaluation of working time & monitoring of schedules- Distribution of work, coordination and management of freelance teams (strat. consultants, creatives, production, technical, etc.)2. 𝘖𝘗𝘛𝘐𝘔𝘐𝘡𝘈𝘛𝘐𝘖𝘕 𝘗𝘙𝘖𝘋𝘜𝘊𝘛𝘐𝘖𝘕 & 𝘋𝘌𝘝𝘌𝘓𝘖𝘗𝘔𝘌𝘕𝘛 𝘖𝘍 𝘛𝘏𝘌 𝘗𝘙𝘖𝘊𝘌𝘚𝘚:- Definition and development of processes, Integration of production tools- Control of the adequacy between the project problem & the response (strategic / creative / production)- Lifting blocking points & proposing corrective actions- Verification of the smooth running of projects- Development of client & team REX for integration of corrective actions3. 𝘔𝘖𝘕𝘐𝘛𝘖𝘙𝘐𝘕𝘎 𝘖𝘍 𝘙𝘌𝘕𝘛𝘈𝘉𝘐𝘓𝘐𝘛𝘠:- Management of purchases of materials, dedicated to production- Participation in the creation of production budgets & final validation- Validation of external expenses of freelancers- Definition of a rate card and price negotiations𝗠𝗔𝗥𝗞𝗘𝗧𝗦: France (Evin law) & International𝗖𝗟𝗜𝗘𝗡𝗧𝗦- International Strategic Brands: Ricard, Ballantine's, Beefeater, Havana Club International- Prestige Brands: Mumm, Perrier-Jouët, Martell, Chateau Sainte-Marguerite- Specialties: Lillet, Monkey 47, Italicus, Suze, Redbreast- Non-alcoholic brands: Ceder's, Cinzano Spritz 0%
- Pernod Ricard SA360° PROJECT MANAGER / BRAND CONTENT PRODUCERWINE AND SPIRITSMarch 2019 - September 2020 (1 year and 6 months)Paris, France@TheMix Paris; creative in-house agency of the Pernod Ricard group𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦𝘉𝘙𝘈𝘕𝘋𝘐𝘕𝘎: Naming, Visual Identity𝘊𝘖𝘕𝘛𝘌𝘕𝘛 𝘗𝘙𝘖𝘋𝘜𝘊𝘛𝘐𝘖𝘕: Photoshoot, Video, 3D𝘗𝘈𝘊𝘒𝘈𝘎𝘐𝘕𝘎: Creation, Redesign𝘚𝘊𝘌𝘕𝘖𝘎𝘙𝘈𝘗𝘏𝘠: Retail, Event𝘋𝘐𝘎𝘐𝘛𝘈𝘓: site, application𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦- Briefing & monitoring of the client relationship- Kick off & Daily operational management: management of internal and external teams, preparation of client presentations, writing reports, management of schedules.- Monitoring of production and post production in compliance with deadlines- Finalization and delivery of assets for distribution- Financial management of projects (budget management, quotes, invoicing)
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Education
- Master II Digital Strategy and Project ManagementINSEEC2015
- Master I Communication ConsultingINSEEC2014