Freelancer profile translated to English.
Back to original languageAbout Charlène
Hey guys, I'm Charlène 👋
My passion: giving brands a voice through memorable visual and written storytelling ✨
🎯 My goal, to help you create a whole universe around your brand in order to:
💛 Give your brand a real personality
👀 Dazzle your future clients with impactful content
🔍 Make you stand out from the crowd
For now, I am only available remotely, on weekends and in the evenings during the week for:
🕵🏼♀️ Analyze your current digital strategy and optimize your results
📲 Define your new digital strategy with you
✍️ Manage your digital community (writing media plans, managing your community on weekends...)
🎥 Create video and editorial content to feed your channels (videos, articles, media plans, etc.).
See you soon!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FITNESS PARKBrand Content ManagerSeptember 2022 - Today (3 years and 9 months)Strategy• Development and implementation of a global strategy (editorial, visual, audio...) for the Fitness Park brand.• Continuous strategic and competitive monitoring of brand content trends and best practices• Guarantor of the Fitness Park brand's editorial strategy Content Creation• Creation of storytelling and content in line with defined editorial guidelines and media plans developed over the months (blog, social media, and all other channels).• Identification and definition of new levers for creating brand content• Management of content production and planning of its distribution on various networks.• Management of external service providers Influence• Influencer marketing, e-partnerships, influencer events: development and deployment of influence campaigns in partnership with the Social Media Manager Analysis• Analysis of editorial content performance and adjustment of editorial guidelines accordingly.
- FITNESS PARKSocial Media Project ManagerJanuary 2022 - Today (4 years and 5 months)- Creation and management of editorial content (Instagram, Facebook, Linkedin, Blog, Tiktok...)- Optimization and participation in Social Media strategy- In-club content capture- Participation in the implementation of partnerships and influence campaigns- Operational deployment of activations (briefing, analysis, monitoring, follow-up...)
- My Job GlassesContent & Communication ManagerApril 2021 - October 2021 (6 months)Paris, France- Writing content to feed the company's communication channels- Development of new communication tools- Updating the showcase website- Operational marketing: events and support for the sales strategy
Recommendations
FU
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Education
- Community Management: publishing and promoting digital content on social networks, Study of communication and mediaL'École Française2020Community Management : publier et promouvoir des contenus digitaux sur les réseaux sociaux, Étude de la communication et des médias
- Master 2 (M2), Strategic MarketingSup Career, the School of Work-Study Training of the INSEEC Group2020Master 2 (M2), Marketing stratégique