Freelancer profile translated to English.
Back to original languageAbout Charlène
Hello! For over 5 years, I've been designing and managing creative and high-performing content strategies for brands looking to increase their visibility, consistency, and impact.
From strategy to production, I support my clients in:
• defining their editorial platform
• creating their tone of voice
• managing digital projects
• producing content (articles, social media, newsletters, videos)
• optimizing their reputation and e-reputation
• e-merchandising and copywriting for websites
🎯 My goal? To transform your business challenges into engaging content, aligned with your brand DNA and designed to convert.
🎓 My background: A graduate of a Master's degree in Brand Content, Editorial Strategy & New Media, I've worked for various companies that have allowed me to remain adaptable and versatile, leading international projects.
First in a communication agency, then in a startup (Content Marketer & Editorial Officer / E-merchandising), and also as an independent, I developed a 360° vision of content: strategic, creative, and performance-oriented.
🧩 My expertise:
• Editorial strategy
• Brand Content
• Copywriting
• Content marketing
• Brand image & tone of voice
• Social media
• E-merchandising
• Editorial project management
🛠 Tools
• Adobe (Photoshop, InDesign, XD), Canva
• Miroboard, Figma
• CMS: Hubspot, Shopify, Strapi
• Google Workspace
• Notion, Asana, Jira, Slack, Confluence
• CRM & emailing tools (Sendinblue…)
✨ Serious, proactive, and structured, I integrate easily into your teams or manage your projects independently.
Let's discuss your needs :)
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km), Bordeaux (up to 10km)
Experience
- BonialBrand Content ManagerRETAIL (SMALL BUSINESS)April 2023 - Today (3 years and 4 months)Paris, FranceHead of the Brand Content department at Bonial, I manage the editorial strategy and ensure the brand's tone of voice and consistency for the B2C target audience for several years.My role is part of a 360° approach:- Definition and orchestration of branding and retail campaigns in close collaboration with the Paris & Berlin teams (Design, Data, Sales, SEO, CRM…), with strong objectives for brand awareness, visibility, and conversion.- Analysis of editorial and campaign performance, reporting of results, and identification of marketing & market insights to continuously optimize the strategy.- Contribution to the brand's influence through 360° campaigns, including filming, TV, radio, and podcast advertising.- Design and management of multi-channel content (articles, newsletters, copywriting, editorial formats, specific activations) to serve business performance and the brand platform.- Supervision of an intern, structuring editorial processes, and integrating AI tools into content production.
- Oh My CreamEditorial & E-Merchandising OfficerFASHION AND COSMETICSJune 2022 - December 2022 (7 months)Paris, FranceAt Oh My Cream, I focus on two aspects of communication and marketing: e-merchandising and editorial. During this comprehensive internship, I had the opportunity to train different people in these roles and learn new CRM tools like Shopify, Shogun, and many others.My e-merchandising tasks include:• Management of product packshots, from reception to online publication (in collaboration with an agency)• Publication of new arrivals on the site every week• Site animation: visuals, wording, etc. (merchandise changes every 10 days)• Creation of specific pages and collections• Product management: listing and delisting, optimization of product pages• Assembly of pages and articlesMy editorial tasks include:• Writing product descriptions• Writing brand articles and expert beauty articles• Optimization of product pages, pages, articles, and keywords to improve SEO• Writing shopping guides• Monitoring trendy content• Benchmarking on cosmeceutical news
- SkeepersContent MarketerSOFTWARE PUBLISHINGMay 2021 - July 2021 (3 months)Paris, FranceAs part of this internship, I held the position of Content Marketer for the influencer marketing solution Hivency.One of my main missions? To manage the French, English, and Spanish blogs, as well as write articles for brands and consumers. Producing this content allowed me to enrich my knowledge and expertise in influencer marketing, the future of social media, and digital trends in general.In parallel, I had the chance to create various content in collaboration with French and international brands using the platform (such as Michel et Augustin, Badoit, Photoweb, The Body Shop, Laboratoires Gilbert, and many others), including e-books, case studies, and snack content for social media on specific topics related to the influencer world.To promote this diverse content, I was responsible for writing email campaigns and creating web pages and articles for both B2B and B2C audiences.In addition to content production, I managed the distribution and editorial calendar by regularly publishing posts on Hivency's LinkedIn and Twitter accounts, along with creating visuals adapted to the company's universe and graphic charter (using Adobe XD, Photoshop, InDesign, and Canva software).I also conducted weekly reports to analyze content statistics and measure their impact on the target audience.Finally, among the wide variety of tasks performed, I created monthly newsletters covering social media news, digital marketing, and the latest web trends not to be missed.
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Education
- Bachelor's degree in Applied Foreign Languages, International Business trackUniversité Rennes 22020Formation pluridisciplinaire à visée professionnalisante qui comprend des cours théoriques, méthodologiques mais aussi de nombreux travaux appliqués et encadrés et offre une connaissance aiguisée du monde de l’entreprise dans sa globalité. Elle comprend notamment : • Une maîtrise des langues étrangères (anglais et espagnol) : langue des affaires, compréhension écrite et orale, traduction, communication professionnelle, civilisation, médias… • Une connaissance du monde économique et social : organisation et gestion des entreprises, management, communication interne et externe, média et hors-média, politique économique, informatique, gestion des ressources humaines, analyse financière… • Une spécialisation en commerce international en deuxième année: économie, marketing, intégration économique européenne, droit de l’entreprise, échanges internationaux…
- Master's degree in Brand Content, Editorial Strategy & New MediaEFAP Bordeaux2022Niveau : Moyenne de 17,9/20 Durant cette première année de Master au sein de l'EFAP Bordeaux, j'ai pu bénéficier d'enseignements riches et variés recouvrant l'ensemble des domaines de la communication, animés par des intervenants professionnels du secteur, à Bordeaux et ailleurs.Activités et associations : Durant cette première année de Master au sein de l'EFAP Bordeaux, j'ai pu bénéficier d'enseignements riches et variés recouvrant l'ensemble des domaines de la communication, animés par des intervenants professionnels du secteur, à Bordeaux et ailleurs. Au programme de ce Master 1 : - Des cours de stratégie de communication incluant la communication de crise, communication événementielle, la communication interculturelle mais aussi l'influence et lobbying. - Des enseignements portant sur la créativité : brand content, création publicitaire, websérie, design graphique et séminaire audiovisuel. - Un apprentissage complet autour du digital et des médias sociaux : marketing digital, média training, relations médias, transformations digitales et UX design. - Un éclairage sur la gestion de projets avec une semaine de Battle proposée aux étudiants, des cours sur la création d'une start-up et sur le management d'équipes. - Enfin, un aspect marketing et innovation a été apporté à travers des cours de personal branding, marketing mais aussi sur les projets et outils collaboratifs 2.0.
Certifications
- Fundamentals of Digital MarketingGoogle2021
- Influencer Marketing: How to Launch a Successful Influence CampaignSkeepers2021