Freelancer profile translated to English.
Back to original languageAbout Charlène
Passionate about digital and creation, I have been supporting companies for several years in their communication strategy and online development.
I advise creative houses on their positioning, their brand image, and their editorial strategy. My approach combines rigor, sensitivity, and consistency, enriched by my neuroscience training which helps me grasp the deep drivers of attraction, emotions, and brand attachment.
I also created Carat.fr (Instagram & Tik Tok), a media entirely dedicated to the jewelry world, for which I developed the entire digital ecosystem. This immersion allows me to interact directly with luxury clients, understand their expectations and behaviors, while maintaining privileged relationships with the biggest international houses. I thus bring my field expertise to my clients to develop communication that respects luxury codes while being authentic and engaging.
My support services:
- Brand strategy
- Content and communication strategy
- Community management and social media management
- Content creation (photos, videos, writing...)
- Launch support
- Communication consulting
- Social media coaching
I believe in communication that is precise, elegant, and embodied, that truly speaks to your clients. My role is to make your brand's identity resonate with the right audiences, highlight your differentiating factors, educate your audience, and create communication that authentically resonates with your target, while providing human support throughout this process.
French
Native or bilingual
English
Basic
Can work on-site
Paris (up to 50km)
Experience
- Cabinet Carat (Conseil en stratégie & image – Luxe & Joaillerie)Founder & ConsultantLUXURY GOODSJanuary 2025 - Today (1 year and 5 months)Paris, FranceI created Cabinet Carat to support houses, emerging and established brands in the luxury, jewelry, and high-end sectors. The goal is to help you reveal your uniqueness, refine your positioning, and make your image shine with consistency and elegance, through communication that truly speaks to your clients.
My support services:
- Brand strategy
- Content and communication strategy
- Community management and social media management
- Content creation
- Launch support
- Communication consulting
- Social media coaching
I offer a tailor-made, sensitive approach, deeply aligned with today's luxury codes and consumer expectations, integrating this human dimension that makes all the difference in support. - Carat - Média digital dédié à la Joaillerie & l'HorlogerieCreatorLUXURY GOODSJanuary 2024 - Today (2 years and 5 months)Paris, FranceI created and developed the digital presence of Carat.fr, an editorial media dedicated to the world of jewelry and high jewelry. From account creation to content strategy, I designed a refined and immersive editorial line, intended to showcase the jewelry world to a passionate and demanding audience.My achievements:
- Creation & editorial direction of Instagram (@carat.fr) and TikTok accounts
- Content strategy definition
- Creation of visual, written, photo, and video content
- Management and development of partnerships with the world's leading jewelry houses
- Press and partner relations, maintaining relationships with key players in the sector
- Event coverage
- International creative and editorial monitoring
- Community animation and organic audience development
- Visual identity management and graphic template creation
- Development of communication that authentically resonates with jewelry enthusiasts
This project illustrates my ability to combine editorial vision, aesthetic sense, and understanding of luxury codes, by creating content that is both inspiring and strategic, truly speaking to amateurs and professionals in the sector alike.
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Education
- Neuroscience CertificationArche - Research Center2023Formée en neurosciences de l'accompagnement, je comprends les mécanismes des comportements clients, les émotions et les processus de décision d'achat. Cette expertise me permet de créer des stratégies de communication qui touchent authentiquement votre clientèle et génèrent un engagement durable. Au-delà de la stratégie, je tends à un accompagnement bienveillant qui intègre cette réalité humaine (les doutes, les moments de questionnement, le stress et les vulnérabilités inhérents à l'entrepreneuriat) pour que vous puissiez avancer sereinement et avec confiance dans vos ambitions.