Freelancer profile translated to English.

Description

Hello, I'm Charlene, a freelance Traffic Manager, expert in SEA and Social Ads.

10 years of experience in digital agencies and with clients.

I am available to support you and develop your digital strategy across all channels, particularly Social Paid & SEA.

I am very committed to the performance and profitability of your campaigns.

MY SKILLS:

- Social Paid: Facebook Ads, Instagram Ads, Snapchat Ads, Tiktok Ads, Pinterest Ads, Linkedin Ads, Twitch Ads.

- SEA: Google Ads, Bing Ads, Youtube Ads.

📈I help you achieve your goals in traffic acquisition and generation of revenue (e-commerce), leads, brand awareness, followers, video views...

MY SERVICES:

➡️ Account audit, understanding your needs.

➡️ Digital marketing strategic recommendations, budgets, and digital channel choices.

➡️ Creative and landing page recommendations.

➡️ Campaign setup.

➡️ Digital marketing management: Budget and performance monitoring.

➡️ Analysis and reporting on Google Data Studio and Excel. Google Analytics.

➡️ Campaign optimizations.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Traffic Manager, Expert Google Ads, Youtube, Twitch & Linkedin Ads
CONSULTING AND AUDITS
September 2022 - Today (3 years and 10 months)
Paris, France
Freelance Google Ads and Social Ads.

➡️ Strategic recommendations and channel selection based on objectives.
➡️ Creative and landing page recommendations.
➡️ Setup of Google Ads, Youtube, Twitch, Linkedin campaigns.
➡️ Campaign monitoring and optimizations.
➡️ Google Data Studio analysis and reporting.
➡️ Training.
Google AdWords Google Ads Social Ads Twitch LinkedIn Google Analytics youtube Paid Social Web Marketing Strategy Communication Strategy Lead Generation
Groupe ETAM
International Senior Traffic Manager Undiz
FASHION AND COSMETICS
April 2021 - August 2022 (1 year and 5 months)
Paris, France
► Activation and management of various digital marketing channels (SEA, Social Paid, SEO, Affiliate...) across 6 countries including France
► Strategic recommendations, optimization of campaigns, targeting, and messaging. Developing new sources of qualified traffic.
► Management and monitoring of a €4M/year budget according to set objectives.
► Performance and profitability tracking & analysis (Google Analytics, Datastudio)
► Management of multiple agencies
► Training and support for junior profiles
► Supporting social media, e-commerce, and international teams on media strategy
► Management of awareness, engagement, traffic, conversion, and repurchase campaigns. Conversion optimization.
► Creation of custom audiences on Salesforce.
► Establishing partnerships to generate new revenue opportunities.
► Management and operation of Google My Business pages
► Management and operation of the Instagram shop
► Product feed management for 6 countries
► Invoice management.
► Competitive intelligence.
Traffic Acquisition Facebook Marketing Google Analytics Google AdWords Google Data Studio Snapchat Ads Salesforce E-commerce Data Analysis
Freelance SOCIAL ADS
Social Ads Acquisition Manager & Trainer
SOCIAL NETWORKS
June 2019 - March 2021 (1 year and 9 months)
► Clients: Start-ups and scale-ups (revenue, online subscriptions objectives)
► Strategic recommendations and campaign setup on Facebook & Instagram with lead and revenue objectives, for B2C & B2B targets.
► SEA: Google & Bing ads campaign optimizations, with revenue objectives
► Analysis and optimizations, daily campaign management
► Advertising account creation, tagging plan on the e-commerce site
► Datastudio template creation
► Paid social training
Google AdWords Facebook Marketing Instagram Google Analytics Advertising Social Networks Project Management Google Data Studio

Check out Charlène's experience

Marion

Freebirds Growth

Reviewed on 7/25/2023

I highly recommend Charlène with whom I worked on an SEA, SMA, and tracking project. The mission went very well, Charlène immediately grasped the different elements and was proactive and responsive. Very good communicator as well!