Freelancer profile translated to English.

Description

As a strategy expert, I transform hotel and lifestyle brands by merging operational excellence with creative marketing. From Paris to Costa Rica, my international journey has allowed me to develop a unique approach to elevate brands and turn them into true cultural phenomena. I create captivating narratives that transcend traditional marketing, designing immersive experiences that appeal to the most discerning audiences worldwide. My expertise, honed with renowned establishments like The Hoxton and innovative concepts like The Gilded Iguana, is based on a perfect balance between strategic vision and operational know-how. With an international outlook, I help ambitious brands conquer new markets, while integrating my photographic sensibility to enrich their visual storytelling. I carefully select my partnerships, collaborating only with visionary hotel and lifestyle concepts ready to redefine their sector.

Languages

French
Native or bilingual
Spanish
Conversational
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

August Twenty Eight
Marketing & Public Relations Specialist
May 2024 - Today (2 years and 1 month)
Paris, France
• Developed a comprehensive brand strategy for Aug. 28 & managed social media content calendars to enhance brand storytelling.
• Cultivated B2B relationships through Aug. 28's newsletter and brand events.
• Generated visibility for Aug. 28's clients: Coordinated press events and media relations with journalists and influencers in the French luxury market.
The Gilded Iguana
Marketing & Branding Manager
August 2022 - September 2024 (2 years and 1 month)
Nosara, GU, Costa Rica
• Reviewed brand strategy and execution for a high-end surf resort.
• Redefined the entire customer journey, from initial digital contact to arrival and on-site/in-room experience.
• Led the implementation of a new website with an enhanced user experience (+20% direct bookings).
• Project managed the implementation of a new CRM and operational software across all departments.
• Set up a dashboard integrating analytics from CRM, Google Analytics, and STR tracking, supporting the reservations team to optimize direct bookings, create new experiences, etc.
• Coordinated sales and marketing departments to align initiatives and adhere to budgets.
• Developed integrated marketing campaigns targeting luxury travelers and surf enthusiasts.
• Created content highlighting sustainability initiatives, local culture, and unique venue experiences.
Lighthouse.fr
Brand Strategy Consultant
HOSPITALITY
November 2022 - March 2024 (1 year and 4 months)
Paris, France
• Created brand platforms and marketing roadmaps for luxury hospitality brands.
• Facilitated brand workshops with executive teams to align vision with market positioning (Groupe Gardinier).
• Conducted competitive analyses of the hotel industry to support client's international expansion (Groupe Gardinier).
• Defined brand strategy for a restaurant company (cojean).
• Identified best practices to target business opportunities for our clients.